NBA engages Canadian basketball fans via exclusive YouTube Shorts
The NBA has announced a partnership with YouTube Shorts to engage with Canadian fans.The short video content will include insights of what the professional...
NFL and Genius Sports ‘connect the sports ecosystem’ with Canadian licensing...
The NFL and Genius Sports have created new licensing agreements with three sportsbooks to distribute live video streams of American football matches to fans...
Legends continues to provide shopping experiences for US Soccer fans
The US Soccer Federation (USSF) has extended its agreement with Legends as the latter remains the provider for all US Soccer Store experiences both...
FC Dallas to offer SME’s exposure at Toyota Stadium with Eleven...
FC Dallas has linked up with Eleven Sports Media to launch a platform which focuses on growing local businesses in North Texas.The Major League...
Colorado Rapids focuses on community wellbeing with UCHealth
The Colorado Rapids and UCHealth have formed a deal that sees the Colorado-based health system become the teams’ official jersey sponsor.With the partnership spanning...
Blockchain reaches all depths of sport in new SailGP fan-owned team
Bernoulli | Locke has announced that it is producing a SailGP fan-owned racing team across Bermuda and the Caribbean.The company is a member-based community...
UFC turns to Battle Motors for first-ever official electric commercial truck
The UFC has announced a deal with Battle Motors in which the electric vehicle technology developer will serve as the competition’s first-ever official electric...
UFC has ‘no reason to believe’ suspicious betting on Minner vs...
The UFC has revealed that its betting integrity partner, Don Best Sports, is looking into the circumstances surrounding a flagged fight from last weekend.An...
Report: UFC fight under investigation after sportsbooks raise suspicions
Betting monitoring firm US Integrity has launched an investigation into a UFC fight which took place on Saturday, as reported by ESPN.The sports media...
Heineken Silver revealed as title sponsor of F1 Las Vegas Grand...
The Formula One Las Vegas Grand Prix has announced Heineken Silver as the title race partner of the 2023 competition.The event, rebranded to the...