Tammy Henault to lead all global marketing efforts for the NBA...
The NBA has named Tammy Henault as the league’s new Chief Marketing Officer, from 21 November 2022.Henault is the current Senior Vice President, Marketing,...
NHL turns to SAP for sustainable technology solutions via new platform
NHL and SAP have created a platform called NHL Venue Metrics, aiming to lessen carbon footprint and mitigate the impact of global climate change.The...
DRL members to ‘cash in’ on experiences with PointsKash
The Drone Racing League (DRL) has announced a five-year loyalty-rewards partnership with PointsKash, a blockchain-enabled conversion platform.As the professional drone racing property aims to...
Vancouver Canucks secures TD Bank logo on home kits
TD Bank Group has become the new official home jersey partner of the Vancouver Canucks, in a deal brokered by Canucks Sports & Entertainment.The...
NHL ‘refreshes’ its subscription service now powered by Sportradar
The NHL has selected Sportradar to power its direct-to-consumer international OTT subscription service, NHL.TV.A ‘refreshed version’ of the platform, the partnership looks to provide...
F1 shown on ESPN until 2025 with extended Walt Disney deal
Formula One has extended its broadcast partnership with the Walt Disney Company so that races continue to be shown on ESPN Networks in the...
FOX Sports exclusively streams 2023 World Baseball Classic to the US
FOX Sports has revealed an exclusive, multi-platform deal to broadcast the 2023 World Baseball Classic to fans in the US. Beginning from stadiums in Japan,...
NBA builds on success of reaching younger audiences with Buzzer
Mobile platform for short-form live sports, Buzzer, has renewed multi-year partnerships with the NBA and WNBA. The platform will continue to distribute the live out-of-market...
Warriors offer in-arena food and drink orders with DoorDash
The Golden State Warriors and DoorDash have revealed a partnership to allow fans attending games and events at the Chase Center to order in-arena...
UFC ‘compelled’ to stop fighters betting on the promotion
The UFC has banned its fighters from betting on any UFC fight, regardless of if they are involved or not. The change in the UFC...