Hockey’s Gretzky and McDavid appear in BetMGM TV campaign
BetMGM has brought together hockey icons, Wayne Gretzky and Connor McDavid, in debuting its newest commercial campaign.The TV spot will appear across broadcast, outdoor...
Nike latest to drop Hockey Canada sponsorship
Hockey Canada’s partnership with Nike has been suspended as the sportswear brand condemns the group’s handling of sexual assault allegations, Reuters reported.A group sexual...
NHL gaming engagement continues as BetMGM launches branded casino range
Betting and gaming app BetMGM has released a range of casino games themed around the NHL, as the league’s interactions with gambling continue.The product...
PointsBet and 1/ST Technology target wider US horse racing audience
Setting an objective to expand the reach and viewership of US horse racing, 1/ST Technology has entered into an agreement with betting operator PointsBet.Specifically,...
Plus500 nets US brand awareness via Chicago Bulls partnership
The Chicago Bulls and multi-asset fintech group, Plus 500, have formed a partnership as the latter becomes an official global partner of the NBA...
NHL ‘revolutionises brand interactions’ with DEDs
The NHL has debuted Digitally Enhanced Dasher boards (DED) in a new partnership with Supponor - a technology provider focused on raising innovative commercial...
CPL seeks greater data distribution with Sportradar
Sportstech firm Sportradar has deepened its links within international cricket, signing a data, audio visual rights and integrity deal with the Caribbean Premier League...
Angel City and Chevrolet reach underserved areas of the community
Angel City Football Club (ACFC) has revealed Chevrolet as both a founding partner and the exclusive sponsor of the team in the Mass Market...
Patriots ‘redefines’ fan experiences in Web3 partnership with Chain
The New England Patriots has named Web3 software solutions company, Chain, as the team's official blockchain and Web3 sponsor.In depth, the deal includes the...
Super Bowl Halftime Show strikes a chord with Apple Music deal
The NFL has announced Apple Music as the new partner for the Super Bowl Halftime Show in a multi-year collaboration.The deal sees the Super...