Club Brugge ups sponsorship game for Champions League
Belgium football team Club Brugge KV has partnered with analytics company Shikenso Analytics for its UEFA Champions League (UCL) campaign. As per the agreement, Shikenso...
Betfair extends Cruzeiro deal ahead of Brazil betting market launch
International sportsbook Betfair is maintaining its visibility in Brazil by renewing its partnership with Cruzeiro Esporte Clube.The company, part of multinational, multi-brand gaming group...
Manchester United announces renewal of major partnership
Manchester United has extended its partnership with DHL, the club’s official logistics partner, until 2027. At the heart of the deal is the ‘United for...
Channel 4’s YouTube use in Paralympic coverage paid off
Channel 4’s coverage of the Paris Paralympics is reaching a large audience according to the British broadcaster’s viewing figures.Over 17.4million viewers across both linear...
Extreme E scraps 2024 races amid Extreme H transition
Extreme E has cancelled the remaining fixtures of its 2024 schedule as it focuses on its transition to the hydrogen-powered Extreme H.This cancellation means...
UEFA extends China business links with tech partnership renewal
UEFA has renewed its arrangement with OPPO, a Chinese smart devices manufacturer, covering the full extent of its club tournaments.OPPO will work with UEFA...
NFL and Bitpanda team up ahead of German return
The National Football League (NFL) has announced crypto exchange Bitpanda as an official European partner ahead of its upcoming regular-season games in the continent.Under...
AFC Bournemouth renews Uber Eats partnership to provide fans with more...
The Premier League’s AFC Bournemouth has extended its partnership with Uber Eats to remain as the club’s official food delivery platform.Signing on for the...
Manchester United’s stadium plans progress with new partners
Manchester United has updated its stadium regeneration plan, partnering with Trafford Council and the Greater Manchester Combined Authority (GMCA).As part of the deal, an...
Amazon to make major US sports live streaming bid for Bally...
Amazon is looking to further bolster its portfolio of live sports broadcasting by acquiring Bally Sports’ regional games for the NBA, MLB and NHL. The...