Alex Greenwood, Ilkay Gündoğan, Jack Grealish and Rúben Dias have announced ambassador deals with cryptocurrency exchange platform, OKX.
As the company strengthens its ties with Manchester City, the partnerships will see the launch of the OKX Collective, which the firm explained is an ‘immersive metaverse experience’.
Haider Rafique, Chief Marketing Officer of OKX, commented: “Introducing elite footballers to our newly established metaverse is about sharing the boundless possibilities of Web3 and inviting fans to experience it first-hand.
“Web3 has the potential to be bigger than everything that came before it, and this is just a taste of the incredible experiences it stands to enable. Let me take this opportunity to welcome Jack, Ruben, Ilkay and Alex to both the OKX family and the incredible world of Web3.”
Key to the experience will be rewards and content from several of the Premier League team’s players, as fans look to “embrace the metaverse environment as a new horizon for fan engagement”.
Greenwood said on his partnership: “I’m excited to be teaming up with OKX and heading into the metaverse for the first time. We talk a lot about the evolution of football, and it feels as though exploring this space is the next step. There’s some exciting things to come with this partnership…especially if you like your trainers and digital collectibles.”
Dias added: “I am delighted to team up with OKX. By giving my fans a glimpse into how I prepare for match day I hope to showcase the power of the metaverse and continue learning in this fast-moving space. Can’t wait to see what’s next!”
In July last year, the company first became City’s official training kit partner for the 2022/23 season.
This deal also saw OKX commission street artist Akse P19 and Global Street Art Agency to create artworks of Manchester City players Erling Haaland, Jack Grealish, João Cancelo and John Stones, which were scattered across four locations in Manchester.