Apple TV reportedly chasing FIFA Club World Cup rights
Apple has made significant progress in talks with FIFA over a potential streaming deal for the Club World Cup, according to a report by...
Serie A selects Minute Media for NA expansion
Serie A Calcio has named Minute Media as its official content partner to increase digital engagement in North America.The agreement aims to leverage Minute...
Rugby Australia partners with Cadbury to grow women’s Rugby
Rugby Australia has named Cadbury the principal partner of the Wallaroos for the next six years, including for Australia's home Rugby World Cup in...
Calvin Samut, Socios: “Storytelling is among the most powerful marketing tactics”
Three of the biggest tournaments in the sports scene are coming up this summer. These present some big marketing opportunities, but brands need to...
IOC and Intel to ‘reshape’ world of sports with AI tech
As the official worldwide AI platform partner of the Paris Olympics 2024, Intel has announced it will introduce new, innovative AI experiences to improve...
Football Australia seeks government support amid AFC plans
Football Australia has announced New South Wales, Queensland and Western Australia as the proposed host states for the AFC Women’s Asian Cup 2026, amid...
Aston Villa confirms two-year Betano shirt sponsorship
Aston Villa and Betano have officially announced a two-year sponsorship agreement previously rumoured to be in development in the British media.The betting operator, owned...
IMG’s Sport 24 to broadcast EURO 2024 across flights and cruises
Sport24, IMG’s inflight and in-ship live sports channel, has been granted broadcast rights for this summer’s EURO 2024. IMG secured the broadcasting rights deal with...
NHL resolves Coyotes’ ‘complex’ issue with relocation
The National Hockey League’s (NHL) Board of Governors has approved the transfer of all of the Arizona Coyotes' franchise to Utah, effective from the...
FIBA 3×3 embraces ‘cultural influences’ in Karl Lagerfeld deal
The International Basketball Federation’s 3x3 league (FIBA 3x3) has partnered with Karl Lagerfeld for the FIBA 3x3 2024 season to celebrate the urban culture...