FIFA secures Betano as the first World Cup betting partner
FIFA has formed a deal with Betano, the sportsbook brand of multinational operator Kaizen Gaming, which becomes the first official betting partner of the...
Adidas replaces Nike as sole kit supplier of Saudi Arabian football
The Saudi Arabian Football Federation (SAFF) has formed a partnership with Adidas, spanning until 2026.The deal sees Adidas become the sole supplier of all...
Rivaldo engages football fans in Asia as Asaa88 ambassador
Rivaldo Vitor Borba Ferreira has been named the first brand ambassador of Asian online gaming firm Asaa88.The former Brazilian professional footballer, regarded as one...
Flutter says World Cup betting levels may surpass 2018 with £300m...
As the 2022 FIFA World Cup gets underway, Flutter Entertainment has confirmed that the Qatar-based competition is set to be its most popular betting...
Bojoko’s Jussi Viljanen: Key ingredients for affiliate success during the World...
Every time a major sporting event comes around, the world of betting advertising heats up. The FIFA World Cup. The Super Bowl. The Champions...
F1 adds ‘an extra route’ for next generation of female drivers
Formula One has announced that it is launching an all-female driver category - the F1 Academy - which will make its debut in 2023.In...
Alcohol sales banned from World Cup concourses following Qatar royal...
FIFA has announced that alcoholic drink sales are set to be banned at stadiums during the Qatar World Cup 2022.The country’s royal family pressured...
South-east schools benefit from Chelsea FC Foundation and EPIC wellbeing workshops
Chelsea FC Foundation and EPIC Risk Management are delivering gambling harm awareness education to five schools across the south-east.Chelsea FC Academy players and Chelsea...
Tally and Ambev engage Brazil’s football fans through digital experiences
Tally Technology has been chosen by Ambev - the Brazilian subsidiary of multinational brewery AB InBev - to produce football-based games and fan experiences.Focusing...
PointsBet debuts ‘Stoppage Time with Ian Joy’ for the World Cup
A new show for the FIFA World Cup is being debuted by PointsBet, offering insights and previews of every game at the Qatar-based tournament.‘Stoppage...