SofaScore secures ambassador Luka Modrić ahead of 2022 World Cup
Luka Modrić has become an ambassador of Croatia-based sports data company, SofaScore, which will see the La Liga player cooperate with the firm ahead...
UEFA Nations League and European qualifiers to be shown on Channel...
Channel 4 has secured broadcast rights for England’s matches in the UEFA Nations League, European Qualifiers to UEFA EURO 2024 as well as international...
CJ ENM provides ‘unprecedented exposure’ to UFC in South Korea
The Ultimate Fighting Championship (UFC) has formed a multi-year media rights partnership with CJ ENM, which becomes the new home for the sport in...
AC Milan vs Fiorentina became first ever match aired in the...
AC Milan’s 1-0 win over Fiorentina in Serie A at the weekend was the first football match ever broadcast on the metaverse.The stream, exclusively...
Algorand gains World Cup exposure via FIFA partnership
FIFA and Algorand have formed a sponsorship and technical partnership, making the blockchain technology company the official blockchain platform of the global football governing...
McLaren Racing launches OKX partnership at first Miami Grand Prix
McLaren Racing has formed a multi-year partnership with cryptocurrency exchange platform OKX as a primary partner of the McLaren Formula One Team and McLaren...
Lipsey to ‘unlock the potential’ of Premier Greyhound Racing as Chair
Lord David Lipsey has been appointed as Chair of Premier Greyhound Racing - a company which looks to promote the sport as a betting...
PGA Tour expands augmented reality partnership with Quintar
The PGA Tour has formed a three-year agreement with Quintar to expand the Tour’s augmented reality (AR) experience on mobile devices for fans attending...
W Series season-opener renamed under Hard Rock sponsorship
W Series has announced that Hard Rock International will be the title sponsor of the 2022 season-opening double-header in Miami, which is taking place...
Twickenham Stadium to host SBC’s Betting on Sports Europe in June
SBC has announced that its Betting on Sports Europe 2022 (BOSE) event is going to be staged at Twickenham Stadium, where Executives from major...