IOC hires brand ambassadors as match-fixing ‘ruins passion of the sport’
The International Olympic Committee (IOC) has appointed eight new brand ambassadors in a bid to raise awareness of the dangers of match-fixing and manipulation.With...
SailGP signs Mubadala as Grand Final title sponsor
SailGP has announced a new partnership with Mubadala Investment Company which will become the title partner of the Season 2 Grand Final. Taking place in...
Ski Classics ends Visma seven-year title partnership
Ski Classics has made the decision to end its partnership with Visma after season XII, which has been the title partner of the competition...
Horse Racing Ireland reports ‘remarkable resilience’ post-pandemic
Horse Racing Ireland (HRI) has reported ‘growth, confidence and resilience’ following the COVID-19 pandemic, after suffering strict restrictions on attendee limitations.In its 2021 year-end...
Olympian Ai Fukuhara as first WTT Japan General Manager
World Table Tennis (WTT) has appointed Ai Fukuhara as the organisation's first-ever General Manager in Japan.The ex-table tennis player and Olympic medalist will look...
NHL powers modern consumer experiences with Extreme Networks Wi-Fi
The National Hockey League (NHL) has formed a partnership with Extreme Networks which names the company the official Wi-Fi analytics provider and a Wi-Fi...
Manchester City signs sponsorship with second Mubadala-backed firm
Manchester City FC has announced a new partnership with Aldar Properties PJSC which sees the company become the club’s official real estate partner.The sponsorship...
Frost to ‘share her views’ via Betfair ambassador role
English jockey, Bryony Frost, has been named a brand ambassador of Betfair - a subsidiary of Flutter Entertainment.Frost joins the group after winning the...
TikTok named as debut title partner for Women’s Six Nations
Six Nations Rugby has announced a partnership with TikTok which will see the social media platform become the Women's Six Nations’ first ever title...
Brendan Tinnelly joins Sportradar in newly created Head of Paid Social...
Brendan Tinnelly, a ‘highly experienced digital marketer’, has joined Sportradar as Head of Paid Social Advertising for its ad:s marketing performance platform.The position will...