BHA on track for future of diversity and inclusion
The British Horseracing Authority (BHA) has secured a commitment from nine of UK racing’s organisations in a bid to build on its diversity and...
FIA fuels fire in fans following F1 World Championship final
The Fédération Internationale de l'Automobile (FIA) has come under severe scrutiny following the outcome of the F1 2021 World Championship race last Sunday.The Abu-Dhabi...
Brentford FC structures growth in partnership with Steelo
Brentford FC has announced a partnership with Steelo, as the structural steel fabrication company becomes the club’s official partner until the end of the...
La Liga joins DAZN’s ‘accessible and affordable’ sports line-up
DAZN has entered into an agreement to acquire the rights to broadcast 175 LaLiga matches from 2022 to 2027 - a total of five...
PCB appoints Faisal Hasnain in line with growings visions for the...
The Pakistan Cricket Board (PCB) has appointed Faisal Hasnain as its new Chief Executive in what has been described as a ‘robust’ recruitment process.From...
KZN Rugby grows Hollywoodbets naming rights portfolio
KZN Rugby has expanded on its relationship with Hollywoodbets as the latter becomes the naming rights sponsor of Kings Park Stadium for the next...
SPL rises effectiveness of sponsorships in ‘diverse’ collaboration
The Saudi Pro League (SPL) has announced Rise Group as its exclusive sponsorship agency, in a bid to ‘enhance and diversify’ the SPL’s sponsorship...
ÖSV extends Infront deal to develop World Cup Biathlon marketing
The Austrian Ski Federation (ÖSV) has extended its marketing rights partnership with Infront for the BMW IBU World Cup Biathlon in Hochfilzen, Austria.Now stretching...
NHL arenas ‘already in-use’ if players decide not to attend Beijing...
Gary Bettman, National Hockey League (NHL) Commissioner, has stated that US participation in the 2022 Winter Olympics is going to have to be a...
Burnley FC transfers AstroPay partnership to the dugouts
Burnley FC has expanded on its partnership with AstroPay as the online payments service is named the women’s team’s front of shirt sponsor.In strengthening...