Athletes Unlimited fights climate change under Aspiration assessment
Athletes Unlimited has entered into a partnership with Aspiration as the organisation becomes the first to produce a US-based carbon neutral professional sports leagues.Beginning...
CFL ‘redefines’ relationship with fans in Genius Sports deal
The Canadian Football League Agree (CFL) has signed a partnership with Genius Sports in a bid to boost fan engagement and strengthen its media...
LNB nets beIN coverage for 2021/22 Betclic Elite
The National Basketball League (LNB) has arranged for the beIN Sports France channel to broadcast the Betclic Elite for the 2021/2022 season.This is the...
Maui Jim sets sights on brand presence with DP World Tour
The DP World Tour has agreed a partnership agreement with glasses brand Maui Jim, which names the company the official eyewear supplier of the...
Rabbitohs fuels major corporate partnership with MG Motor
The South Sydney Rabbitohs have announced that automotive brand, MG Motor, has been named the club’s major corporate partner.For the next five seasons, MG’s...
Western & Southern strengthens links with tennis through sponsorship extension
Cincinnati’s Western & Southern Financial Group has extended its title sponsorship of the Western & Southern Open for an additional three years. The collaboration has...
Luka Modrić interacts with Galácticos fans via Olybet deal
Real Madrid CF’s Luka Modrić has signed a regional partnership online casino OlyBet in a bid to strengthen localised media campaigns and fan engagement.The...
Channel 4 to broadcast F1 final free-to-air
Channel 4 has secured broadcasting rights for the deciding final race of the Formula One season for free on Sunday, after Sky agreed to...
DCMS details ‘crossover responsibilities’ to ensure safe staging of sports
The government has released a new COVID guide for sports and sports events, outlining that partners and elite sport organisations should all work collectively...
TDI appoints ex-Sportradar MD as company’s first CEO
Tennis Data Innovations (TDI) has appointed sports industry professional, David Lampitt, as the company’s first CEO.A joint venture by ATP and ATP Media, the...