OneFootball hits record levels of Euro 2020 brand activation
Brands have reached record levels of content, representing a 300% increase in brand activity on the OneFootball platform during the 2020 UEFA European Championships.Compared...
Tokyo 2020 playbook threatens disqualification for offending athletes
Athletes competing at the 2020 Tokyo Olympic Games could face expulsion from the rescheduled event if found to be violating COVID-19 regulations across the...
Glory and Endeavor Streaming launch new OTT platform
International kickboxing promotion Glory has linked with Endeavor Streaming to launch a new over-the-top (OTT) streaming service.As part of the multi-year tie-up, the platform...
Greyhound racing gets ‘over the line’ at Oxford Stadium
Greyhound racing is due to return to the Oxford Stadium, with speedway events also a potential possibility, following the acquisition of a new 10-year...
Jaguar UK to ‘push the boundaries’ in Wimbledon renewal
The All England Lawn Tennis Club (AELTC) has extended its sponsorship agreement with automotive manufacturer Jaguar UK for a further five years.As official car...
TickPick: Sports fans purchasing more NFTs during pandemic
With sports non-fungible tokens (NFTs) enjoying exponential growth in the sporting space, more than one in 10 sports fans have purchased the digital collectibles...
Cincinnati Reds secure WynnBET sponsorship tie-up
WynnBET has announced a new tie-up with Major League Baseball (MLB) franchise the Cincinnati Reds.Previously, WynnBET had secured agreements with the Memphis Grizzlies, Detroit...
AIBA opens Rio 2016 investigation with McLaren
The International Boxing Association (AIBA) has tasked McLaren Global Sport Solutions (MGSS) with conducting an independent investigation, consisting of two phases, into possible boxing...
Kingscote joins SBK as brand ambassador
Richard Kingscote, a prolific UK and Irish racing jockey and the reigning all-weather champion, has partnered with SBK, the sports betting app operated by...
Pro14 becomes United Rugby Championship as SA clubs sign up
Pro14 Rugby has joined forces with four South African rugby clubs to launch the all-new United Rugby Championship (URC) - a rebrand of the...