Skoda renews commitment to German ice hockey in DEB agreement
Automotive manufacturer Skoda will continue as the sponsor to the German Ice Hockey Federation (DEB) after the two parties extended their agreement, expanding Skoda’s...
PGA of America strikes expansive partnership with Rolex
The PGA of America has penned a deal with Rolex, which will see the luxury watch manufacturer activate major golf championships onsite and in...
Genius Sports launches lawsuit against Sportradar
Genius Sports has filed a lawsuit against rival provider Sportradar in the UK High Court over the data firms’ ongoing legal dispute, according to...
Deutsche Telekom extends basketball rights agreements
Deutsche Telekom has renewed its existing rights agreements with the International Basketball Federation (FIBA), the German Basketball Federation (DBB) and Euroleague Ventures.The German telecommunications...
ProSieben builds on Super Bowl success with ELF expansion
German broadcaster ProSieben has gained the media rights to the new European League of Football (ELF) following successful viewership figures for the latest Super...
DAZN edges out Sky in Serie A media rights contest
DAZN has moved a step ahead of Sky in the bidding contest for the domestic broadcasting rights to Italy’s top-flight Serie A.According to Reuters,...
AC Milan unveils ‘state-of-the-art’ in-house production hub
AC Milan has launched its own in-house media hub to centralise the creation, production and distribution of all of the Serie A club’s audiovisual...
Byju’s extends cricketing presence with ICC sponsorship deal
Indian educational technology company Byju's is set to be incorporated into the International Cricket Council’s (ICC) already extensive sponsorship portfolio.The three year agreement will...
Tampa Bay Buccaneers selects Little Caesars as new pizza partner
Super Bowl LV champions, the Tampa Bay Buccaneers, have named Little Caesars as the official pizza of the National Football League (NFL) franchise and...
Tennis Australia inks triple sponsorship as Australian Open gets underway
Tennis Australia has agreed deals with three sponsors - gas supplier Santos, whisky brand Canadian Club and technology company Uber - ahead of the...