IMG extends broadcasting deal for Giro d’Italia
Media agency IMG has extended its broadcasting rights agreement with the Giro d’Italia cycling tournament for a further five years.The Giro is one cycling’s three...
European Athletics Indoor Championships boosts sponsorship portfolio with Müller
The European Athletics Indoor Championships has named dairy product Müller as an official partner to the 2021 tournament in Torun, Poland.The deal, which was...
Svenska Spel enhances position in Swedish skiing with SSA sponsorship deal
Skidförbundet, the Swedish Ski Association (SSA), has signed a new sponsorship agreement with Svenska Spel, the country’s state owned regulated gambling operator.Svenska Spel will...
WellChild and The Jockey Club sign Cheltenham sponsorship deal
The Jockey Club has formed an agreement with UK children’s charity WellChild, which has seen the organisation become the title sponsor of the Cheltenham...
MLB undergoes historic minor league structure overhaul
Major League Baseball (MLB) has completed its takeover of the affiliated minor leagues after each of the 120 clubs invited to join the Professional...
RFU suspends relegation after passing ‘strong majority vote’ on proposal
The Rugby Football Union (RFU) council has opted to suspend relegation from the Premiership and second tier Championship this year after passing a ‘strong...
Stats Perform safeguards integrity of sports with in-play analysis
Stats Perform has announced the full launch of its performance integrity analysis service to combat match-fixing and ‘offer a new dimension to sporting investigations’.Federations...
McLaren Racing inks multi-year deal with Cisco Webex
McLaren Racing has chosen Cisco Webex as the Official Collaboration Partner of its Formula One team.The partnership, which begins this year, will see Cisco...
ESPN considering ‘shareholder value’ of NFL rights package
Walt Disney Co. Chief Executive, Bob Chapek, has reiterated that the firm will take into account ‘shareholder value’ when making a decision on ESPN’s...
Serie A postpones domestic rights bid amid private investment delays
Lega Serie A has pushed back the vote to award the domestic broadcast rights to the Italian top flight for the 2021/22 to 2023/34...