PSG agrees ‘ambitious’ 10-year Fanatics deal
PSG has struck a decade-long ecommerce, manufacturing and licensing deal with sports merchandising franchise Fanatics in what the club has described as the ‘most...
Sport Integrity Australia aligns with ACIC to combat corruption
In a bid to combat corruption in Australian sport, Sport Integrity Australia has aligned with the Australian Criminal Intelligence Commission (ACIC) to ensure that...
Esports’ integration into media and betting
Esports has become a hot topic ever since it rose to prominence in mainstream media. The topic has branched through every industry in the...
Women’s football receives £1m boost from the Premier League
The Premier League has offered its support to the Women’s Super League and Women’s Championship by providing ‘more than £1m’ to help the competitions...
LiveScore hires sports PR agency MatchFit
LiveScore, the real-time sports updates service, has appointed MatchFit to lead on proactive communications and sponsorship PR activations for the firm.As part of the...
MLB expands sports betting portfolio with theScore
Ahead of Major League Baseball’s (MLB) return on 23 July, theScore has signed a multi-year agreement which sees the firm become an authorised gaming...
Birmingham City continues StreamAMG partnership following new deal
StreamAMG has struck a new deal with Birmingham City as both entities agree a new long term contract extension.As part of the extension, the...
ECB begins preparations for county cricket’s August return
The England and Wales Cricket Board (ECB) has revealed that professional men’s county cricket will return on 1 August following the season’s postponement due...
West Ham strikes ‘long term’ Umbro extension
West Ham United has announced a long term extension with Umbro that will see the sportswear brand remain the club's official technical partner and...
Everton announces ‘eFriendly’ initiative with Inter Miami CF
Everton has announced that the club will participate in an ‘eFriendly’ with David Beckham’s Inter Miami CF on 4 July as the Premier League...