Genius Sports boosts AFA fan engagement via data deal
Genius Sports has been named the official data and streaming partner for all Argentine Football Association (AFA) competitions as part of a new link-up.As...
Palmeiras enlists Dafabet as first sports betting partner
Online betting company Dafabet has inked a sponsorship deal with Brazilian club Palmeiras, becoming the team’s first-ever official sports betting partner.Under the terms of...
Club Athletico Paranaense elevates engagement with Betmotion
Brazilian football team Club Athletico Paranaense has designated online gambling and entertainment company Betmotion as its new sponsor, becoming the 15th Serie A side...
Extreme E eyes Scotland as South America race replacement
All-electric race series Extreme E has cancelled the final two races of the season in Brazil and Argentina due to the escalating situation in...
How NFTs are monetising sports teams and athletes’ fanbases
Non-fungible tokens (NFTs) have quickly become established as a new means of fan engagement in the sporting space, with various high-profile teams and organisations...
Atlético Mineiro becomes first Brazilian team to launch Chiliz Fan Token
Atlético Mineiro is set to become the first Brazilian football club to launch a Fan Token in partnership with Chiliz – the creators of...
Brazil’s Supreme Court rules Copa America can go ahead as sponsors...
The Brazilian Supreme Court has ruled that the country can host the upcoming CONMEBOL Copa America, despite concerns about the state of the COVID-19...
G2 Esports to create ‘unique experiences’ via Betway partnership
Prominent international esports organisation G2 Esports has signed a global partnership with sports betting operator Betway.Under the terms of the agreement, the partners will...
Betano praises ‘strong and lasting union’ with Fluminense
Kaizen Gaming's online sportsbook brand Betano has been designated as the main sponsor of Brazilian Serie A football club Fluminense.The two-year partnership, which includes...
Betsson secures 2021 Copa America regional sponsorship
Swedish betting company Betsson Group has been designated as the official regional sponsor of CONMEBOL Copa America 2021.Under the terms of the agreement, Betsson...