8XBet and Teddy Sheringham: Working with the best in sports sponsorships
Partnerships between companies and sports figures are part and parcel of marketing in the betting industry, but firms need to consider which athlete or...
‘Highly anticipated’ Golovkin vs Murata fight sponsored by Stake.com
The upcoming middleweight boxing match between Gennady Golovkin and Ryōta Murata on 9 April is being sponsored by cryptocurrency betting platform, Stake.com.Fans in attendance...
MLB brings Capital One cardholders ‘exclusive tickets and experiences’
Major League Baseball (MLB) has partnered with Capital One which becomes the league's official bank and credit card partner, as well as the presenting...
Atlético Mineiro extends Betano front-of-shirt sponsorship
Atlético Mineiro has announced the renewal of its sponsorship agreement with Betano, which will continue to appear on the team's shirt until the end...
FIFA fills final partner position for World Cup with QatarEnergy
FIFA has revealed QatarEnergy as an official partner which joins the line-up of companies supporting the upcoming FIFA World Cup Qatar 2022. The liquified natural...
MediaWorks ‘elevates the profile’ of women’s rugby in World Cup sponsorship
The Rugby World Cup 2021 has announced radio and outdoor media company MediaWorks as an official sponsor of the tournament which had been postponed...
Capgemini strengthens women’s rugby commitment in extended deal
World Rugby has expanded its partnership with Capgemini, which will now become a global partner of Women in Rugby and a worldwide partner of...
FIFA World Cup 2022 names Crypto.com as an official sponsor
FIFA has announced that Crypto.com will be an official sponsor of the FIFA World Cup Qatar 2022, being named as the exclusive cryptocurrency trading...
Blue Jackets announce ‘historic’ home, road and third kit sponsorship
The Columbus Blue Jackets have revealed Columbus-based Safelite as the ‘first jersey sponsor in franchise history’, with the partnership commencing from the 2022-23 season. In...
Paris FC signs ‘ambitious’ VBET partnership
Paris FC has announced a partnership with Armenia-based online sportsbook, VBET, for the end of the 2021-2022 and the 2022-2023 seasons.The French club is...