UCI pushes Mapei partnership forward ahead of 2023 World Championships
The Union Cycliste Internationale (UCI) has revealed that chemical manufacturing company, Mapei, is to become one of the official partners of the 2023 UCI...
Sportradar to provide bet monitoring to newly established US league
The United States Football League (USFL), a new professional American football league, has announced a foundational partnership with global sports technology company Sportradar.
The league,...
UEFA reveals Socios.com as licensing product of its major competitions
UEFA has signed a sponsorship agreement with Socios.com as the fan token platform becomes a global licensing partner of the organisation.
The collaboration also sees...
Newcastle tackles modern football challenges via StatsBomb IQ platform
Newcastle United has announced a partnership with football analytics specialist, StatsBomb, which will serve as the team's official data and analytics provider.
The Premier League...
Icelandic football expands digitally with Genius Sports
The Icelandic Club Association (ÍTF) and the Icelandic Football Association (KSI) have revealed a partnership with Genius Sports as an official data, technology, and...
Grassroots sports in Italy receive first time support from Entain Foundation
Grassroots sports in Italy are to receive support from Entain Foundation through a partnership with non-profit organisation, Sport Senza Frontiere Onlus.
For the first time,...
Lokomotiv Sofia adds Betano to team kit as latest official partner
Bulgarian professional football club, Lokomotiv Sofia, has revealed Betano as its official partner for the next three years, starting from the first official match...
UFC’s Makhachev strengthens crypto ties with Saitama sponsorship
Ultimate Fighting Championship (UFC) competitor, Islam Makhachev, has entered into a sponsorship agreement with cryptocurrency platform, Saitama.
Building on the crypto-UFC relationship, the deal is...
Norwich City and West Brom partner DraftKings in fantasy sports plan
Norwich City Football Club has revealed DraftKings as the official fantasy sports partner of the team for the rest of the 2021/22 Premier League...
Stock Car Pro Series Brazil marks Betway’s debut in motorsport
Stock Car Pro Series Brazil has named Betway as an exclusive partner of the country’s touring car auto racing series.
In Betway’s first ever motorsport...