Boots backs women’s football with landmark deals

Boots UK has thrown its support behind women's football, announcing a three-year partnership with the home nations. The link up with the UK’s largest pharmacy-led health...

STS, CEO – Mateusz Juroszek: Expanding sponsorship activities with KSW

Polish sports betting operator STS recently strengthened its partnership with Poland’s leading MMA organisation, KSW. InsiderSport spoke to the operator’s CEO, Mateusz Juroszek about...

FC Bayern Munich deepens Asian footprint with CIB partnership

FC Bayern Munich has continued its commitment to expanding its Asian presence, announcing a new partnership with the Industrial Bank of China (CIB).  As part of...

How Manchester City swiped right into a new market

In April 2018, Manchester City and Tinder announced what could be considered an groundbreaking partnership in the Premier League marketing sector. As the online world...

Sunderland strengthens sponsorship portfolio with Eleven Sports Media

Sunderland AFC has united with Eleven Sports Media, to become the club’s first-ever back-of-shorts sponsor. Specialists in sports partnership programmes, Eleven Sports Media’s branding featured...

Everton extends longstanding Umbro partnership

Everton Football Club has announced an extension of its multi-year technical partnership with Umbro. The extension strengthens the relationship between the Merseyside club and...

Parimatch partnership with McGregor as strong as ever after retirement

Following Conor McGregor’s unexpected retirement from Mixed Martial Arts, many were left questioning what it meant for the Irish megastar’s various sponsorship deals, one...

William Hill named as the “Official Sports Betting Partner of the...

William Hill US has been named as the “Official Sports Betting Partner of the NHL" after signing a new strategic partnership agreement with the...

William Hill unveils British boxing duo as new brand ambassadors

Following the pair’s victories last Saturday at the Copper Box Arena, British boxers, Lawrence Okolie and Joshua Buatsi have been announced as William Hill...

Nike hit with €12.5m fine for breaching EU competition laws

Nike has been hit with a €12.5 million fine after being found to have breached a number of EU competition laws. The sportswear merchandiser...