Nicholas Horbaczewski: DRL crypto deal takes competition to ‘whole new dimension’
As the sports industry is beginning to grow engagement through cryptocurrency and NFTs, drone racing is also attracting attention as an emerging sector through...
Team Spirit extends Parimatch deal to cover 2022
Esports organisation Team Spirit has updated and renewed its partnership with Ukrainian sports betting operator Parimatch Tech, with content creation and sponsorship caveas.
The renewal,...
AFCON embraces blockchain technology in Binance deal
The 2021 TotalEnergies Africa Cup of Nations (AFCON) has added Binance as an official sponsor of the tournaments, running from 9 January till 6...
PDC hits eight sponsorship deals from Cazoo
The Professional Darts Corporation (PDC) has announced online car retailer Cazoo as the latest sponsor of the World Darts Championship, the UK Open, Players...
NHLAA appoints PointsBet as official partner in Canada and US
The NHL Alumni Association (NHLAA) has signed PointsBet Canada as its sports betting partner in Canada and official partner in the US.
As of yesterday,...
Verstappen reaches fans in ‘unique’ Viaplay partnership
Max Verstappen has announced a partnership with streaming platform Viaplay as the reigning Formula 1 World Drivers' Champion creates ‘exclusive’ content for viewers.
The collaboration...
Venezia FC promotes Green Project Agency to main sponsor
Venezia FC has extended its partnership with Green Project Agency as the latter becomes the club’s main sponsor for the current 2021/2022 season.
Based in...
France to become third-time hosts of 2025 Rugby League World Cup
The French Rugby League Federation has announced that France has been selected as the host of the 2025 Rugby League World Cup.
Full details of...
Esports’ Beastcoast organises prize giveaways in Betway collaboration
Peruvian Dota 2 Beastcoast esports team has renewed its partnership with Betway as the latter strengthens its commercial position in the international esports wagering...
AS Roma provides ‘unique’ fan experiences via REPX
AS Roma has entered into an agreement with EML Payments enabling REPX to power digital and physical payment products for fans of the Serie...