Middlesbrough and Sunderland fuel matchday activations with Vertu Motors

Middlesbrough FC and Sunderland AFC have signed an agreement with Gateshead-based Vertu Motors as the latter becomes both clubs’ official car retailer. For the 2021/22 season,...

Manchester City signs Sony to enhance digital operation

Sony has become the official virtual fan engagement partner of Manchester City FC in a boost for fan engagement through the use of modern...

CONMEBOL sees Crypto.com become ‘first of its kind’ branding integration across...

The South American Football Confederation (CONMEBOL) has partnered with Crypto.com, which will become an official partner of CONMEBOL Libertadores for the 2023-2026 editions.  The collaboration...

Socios finalises football presence on Ballon d’Or red carpet

Socios.com has been named as the official partner of the 2021 Ballon d’Or Awards, which kicks off this evening welcoming some of footballers most...

IPL crypto exchange collaborations banned by BCCI

The Board of Control for Cricket in India (BCCI) has ruled that Indian Premier League (IPL) teams are no longer allowed to agree to...

Sydney Parks’ Stadium Australia ‘renamed and enhanced’ under Accor bid

Stadium Australia at The Sydney Olympic Park is to be renamed Accor Stadium after the hotel operator won a bid to acquire its naming...

Boxer Nathan Quarless secures EPIC Risk Management sponsorship renewal

Merseyside-born professional boxer Nathan Quarless has secured a renewal of his sponsorship agreement with EPIC Risk Management. Based out of Old Swan ABC, Quarless has...

Rio Open serves ‘engaging content’ with Betway sponsorship

The Rio Open has named Betway as an official sponsor for the 2022 and 2023 editions of the tournament. As the Super Group-owned brand becomes...

Ligue Nationale Rugby further expands the sport in Japan with TV...

The Ligue Nationale Rugby (LNR) has signed an agreement which sees TV Asahi broadcast the Top 14 in Japan from next weekend until the...

Amazon releases ‘never been seen’ action in FIM MotoGP series

Amazon has reached an agreement with Dorna Sports to produce a docuseries which follows the FIM MotoGP World Championship, premiering in 2022.  Produced by The...