IMG Arena acquires LPGA Tour distribution rights
IMG Arena has secured the official sports betting data and live streaming distribution rights to the Ladies Professional Golf Association (LPGA) Tour.
Consisting of over...
Kia Arena unveiled following long-standing Australian Open partnership
Kia has gained the naming rights of a new 5,000 seat show court at Melbourne Park ahead of the Australian Open 2022.
The new Kia...
Basketball Champions League gives fans free content with LNB TV
The National Basketball League (LNB) has announced a partnership with the Basketball Champions League (BCL), to offer fans free viewership of the latter’s matches.
As...
IBA pursues further anti-doping strategies with ITA
The International Boxing Association (IBA) has renewed its partnership with the International Testing Agency (ITA) for a further three years in a bid to...
La Liga introduces Amazon store with 13 of its clubs
La Liga Santander has worked alongside Amazon in launching a new Amazon store to make team merchandise available to fans consisting of over 1,600...
Steve Birch: Sky Bet’s EFL partnership ‘most significant’ in professional sport
Sky Bet’s partnership with the English Football League (EFL), which was first established in 2013, has been described as one of the ‘most significant’...
Emirates Palace accommodates ‘collaborative’ Man City deal
Manchester City FC has formed a new partnership with Abu Dhabi-based Emirates Palace, becoming the club's luxury hotel partner.
The new partnership will see the...
Racing League 2022 secures first time coverage with ITV4
Racing League has finalised an agreement with ITV Racing for the 2022 competition to be broadcast live on ITV4 for the first time.
With six...
Maxbet nets exposure with ‘exciting’ Euroleague Basketball deal
Euroleague Basketball has formed a partnership with MaxBet, which becomes the premium betting partner of the Turkish Airlines EuroLeague and the 7DAYS EuroCup in...
Huddersfield Town boosts BK8 brand visibility until end of season
Huddersfield Town has named gambling firm BK8 as its official global betting partner for the remainder of the 2021/22 season.
The company’s logo is set...