AFA adds Bybit brand to national team’s kit
The Argentine Football Association (AFA) has announced that cryptocurrency exchange platform Bybit has become a new global sponsor of Argentina’s national team in a...
Tissot keeps Dorna Sports timekeeper partnership ticking over
Dorna Sports has announced a renewal of its contract with Tissot, which sees the Swiss watchmaker remain as the official timekeeper of the FIM...
ATP peaks player performance and recovery in Therabody partnership
The ATP has announced a partnership which sees Therabody become the official recovery partner of the ATP Tour.
The muscle massage company will look to...
Staples Center becomes Crypto.com Arena under AEG agreement
Sports and live entertainment company, AEG, has launched a 20-year naming rights agreement with Crypto.com that will rename the AEG-owned and operated Staples Center.
Effective...
Abu Dhabi to become first NBA host in UAE
The NBA has announced a multi-year partnership with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) which sees the capital...
Drone Racing League lands Nacon headset deal
The Drone Racing League (DRL) has announced a new partnership with Nacon Gaming naming the brand the league's official gaming headset and controller.
In collaboration...
Spurs boosts fan activations in Fun88 extension deal
Tottenham Hotspur FC has announced an extension to its agreement with Fun88 - the club’s official betting partner for Asia and Latin America.
The renewed...
Prime Video streams Top Rank events in Japan
Boxing promotion companies, Top Rank and Teiken Promotions, have announced a partnership with Prime Video Japan to livestream multiple events in 2021 and 2022.
The...
Inter Milan powers partnership extension with A2A Energia
Inter Milan has announced that the A2A Group, through its subsidiary A2A Energia, will continue to be the team’s official energy partner for the...
Man City unlocks new regional partnership with 3Key
Manchester City FC has announced a new partnership with 3Key which will see the decentralised finance (DeFi) trading analysis and advisory technology company become...