PGA Tour strengthens sponsorship hand with partypoker deal

Online poker brand partypoker has signed a sponsorship agreement with the PGAEuroPro Tour to become the official partner of the golf brand in 2019. The deal sees partypoker gain...

MGM Resorts continues sports sponsorship expansion with New York Jets

NFL franchise the New York Jets has united with MGM Resorts to announce its first official gaming partner. The “first of its kind partnership,” has been...

Betway utilises Hammers partnership to support Responsible Gambling Week

Betway has strengthened its support for the upcoming Responsible Gambling Week (1st-7th November) by helping to promote the cross-industry initiative during two West Ham United home matches at...

Caesars Entertainment grows US sports sponsorship portfolio

The Philadelphia 76ers, New Jersey Devils and the Prudential Center have all benefited from the expansion of Caesars Entertainment announcing the expansion of its sponsorship portfolio. The landmark announcement...

Montreal Impact unveils renewal with BMO Financial group

The Montreal Impact has extended its partnership with the BMO Financial group with the firm continuing to in its role as the side's official shirt sponsor. For...

NHL unites with MGM for debut betting partnership

The National Hockey League has united with MGM Resorts to form its first official betting partnership. The partnership, which was unveiled today by NHL Commissioner Gary Bettman and MGM...

West Ham unveils club’s first official legal partner

English Premier League side, West Ham United has announced Paul Robinson Solicitors as the club’s first official legal partner. Issuing the news, the London club...

William Hill enhances sponsorship portfolio with fresh NHL deal

William Hill has enhanced its US sponsorship portfolio, confirming a ‘landmark agreement’ to become the first official betting partner of the New Jersey Devils’...

SPFL extends Betfred partnership

The SPFL has announced the extension of its partnership with Betfred for the betting operator to remain as the primary sponsor of the Scottish League Cup, for...

Parma unveils new partnership with the Custom Group

Expanding into football sponsorship, the Custom Group has unveiled a new sponsorship deal with historic Italian football club, Parma.  The firm has also partnered with sports marketing agency Infront,...