Penguins strengthens Agway exposure in partnership extension
Pittsburgh Penguins has announced an extension of its partnership with Agway Energy Services following the original collaboration in February 2020.This deal includes in-arena signage,...
Santa Margherita strengthens collaboration with Italian champions
After its sponsorship of the 2020/21 Serie A title, Santa Margherita is strengthening its collaboration with Inter Milan by becoming the team’s official wine...
Mengniu becomes FIFA World Cup Qatar 2022 official sponsor
Mengniu, a dairy product manufacturer in China, has entered into a partnership with FIFA to become an official sponsor of the FIFA World Cup...
Severstal forms fan engagement focused partnership with Fonbet
Russian ice hockey club Severstal has signed a four-year partnership with sports betting operator Fonbet, with the duo planning on leveraging the deal for...
Predators announces sports betting partnership with Bally’s
The Nashville Predators has designated Bally's as an official sports betting partner and the official free-to-play partner of the team and its Bridgestone Arena.The...
ARC restructures All Weather Championship schedule and sponsors
Ahead of the ninth season of the All Weather Championship, the Arena Racing Company (ARC) has moved to restructure the schedule and venues of...
BWF extends HSBC partnership following COVID-19 effects
The Badminton World Federation (BWF) has extended its current partnership with HSBC bank by one year. The partnership with HSBC, the organisation’s principal global partner...
SBC Summit CIS: Betting sponsorships provide ‘big opportunity’ for CIS sports
The relationship between the betting and gaming industry and the sporting sector has come under increasing public scrutiny in the UK, but in regions...
AS Monaco forges Russia-facing deal with Liga Stavok
AS Monaco has signed a regional partnership with Russian sports betting operator Liga Stavok, as it aims to strengthen its presence in the country.The...
S.S Lazio names Binance new shirt sponsor
S.S. Lazio has announced an agreement with Binance, for the latter to become the club's new main jersey sponsor. In collaboration with the blockchain ecosystem...