NBA extends beIN partnership to MENA region
The National Basketball Association (NBA) has announced a multiyear extension of its existing broadcast and digital partnership with beIN Media Group that will see...
BetMGM drafts Chris Johnson as brand ambassador state-specific focus
BetMGM has moved to strengthen its ties to the sports industry, specifically American football, whilst also enhancing its marketing in Tennessee and Arizona by...
NBA names DraftKings and FanDuel co-official sports betting partners
The National Basketball Association (NBA) has announced two multiyear expanded partnerships making DraftKings and FanDuel its co-official sports betting partners.
The collaboration sees both companies...
Leopardstown links with Racing Post as spectators return
As Irish horse racing begins to return to full attendance capacity after months of COVID-19-induced lockdowns, Leopardstown racecourse has renewed its partnership with the...
NFL enters ‘first deal of its kind’ with Aristocrat Gaming
The National Football League (NFL) has announced a multi-year slot machine licensing collaboration with Aristocrat Gaming.
This will see the latter gain an ‘exclusive global...
Fox Sports solidifies position as home of international soccer
Fox Sports has strengthened its position as America’s home of national team soccer as the network announced an agreement with the Union of European...
UFC launches NFTs with Crypto.com partnership expansion
UFC has announced an expansion of its long-term partnership with Crypto.com that now includes an ‘exclusive line’ of UFC NFTs on the platform.
The collaboration...
YGAM continues partnership with Wolverhampton Wanderers FC
Wolverhampton Wanderers FC and the Young Gamers and Gamblers Education Trust (YGAM) will continue their education and safeguarding-focused collaboration.
So far, the partnership has seen...
76ers introduce ‘new space for fans’ in first Legacy NFT’s
The Philadelphia 76ers have announced the launch of the team’s first-ever Legacy Non-Fungible Token (NFT) collection in partnership with the official jersey patch sponsor,...
WTA enhances player performance in Whoop partnership
The Women’s Tennis Association (WTA) has announced a partnership naming Whoop as the official fitness wearable partner of the organisation.
In collaboration with the human...