DraftKings expands in NHL creating ‘exciting content’ for fans
DraftKings has announced a deal with the National Hockey League (NHL) to become its official sports betting, daily fantasy Sports and igaming Partner in...
Betano ups Portugal CSR duties as sponsor of the Sporting Foundation
Portugal Primera Liga football club Sporting Clube de Portugal (Sporting Lisbon) has announced that Betano will serve as principal partner of its charity arm...
Santini to provide jerseys to Tour De France
The Tour de France has announced a new agreement making Santini an official partner in supplying the yellow jersey and other official jerseys for...
Betway sponsors Stockholm Open acquiring ‘prominent branding’
The Stockholm Open has announced Betway’s sponsorship of the oldest Association of Tennis Professionals (ATP) tournament as its official betting partner.Commencing on 6 November,...
Betfred secures longest title partnership in Super League history
Betfred has announced a two-year extension to its existing deal with Super League Europe, taking it through to the end of the 2023 season.The...
Chevron sponsors LGPA to ‘champion’ women in sports
The Ladies Professional Golf Association (LPGA), with IMG, has announced Chevron as the new title sponsor of The Chevron Championship through a six-year partnership.The...
A-League Men net first time rebranding in Isuzu partnership
The A-League has secured Isuzu as its first naming rights sponsor in a three-year deal with the vehicle manufacturing company.As the season gets underway...
Fulham FC to develop ‘global fanbase’ in Asiabet33 partnership
Fulham Football Club has announced a partnership with Asiabet33 as its official Asian betting partner for the remainder of the 2021/2022 season.The Championship side...
NBA extends long term partnership with American Express
The National Basketball Association (NBA) has announced an extension of its current partnership with New York-based financial services provider American Express.The agreement will see...
Astropay gains exposure in first-time cricket deal
Astropay has entered the international cricket market after signing an agreement to sponsor Sri Lanka T20 ahead of the T20 World Cup.In collaboration with...