England Netball expands ‘game changing’ partnership with Vitality
England Netball has announced an extension to its partnership with Vitality, which sees the insurance and investments company continue as title partner of the...
Entain creates ‘unique’ experiences and content for F1 fans
In marking a new stage of the partnership between McLaren F1 and Entain’s Party Brands, Entain is providing racing fans with ‘unique’ experiences and...
Borussia Dortmund partners with Horizm to ‘power’ digital returns
Borussia Dortmund has chosen Horizm’s AI powered platform to manage its digital assets, as the team becomes the first Bundesliga side to join the...
Bologna FC to join Fan Token trend with Socios.com
Bologna FC 1909, in partnership with Chiliz, has announced that it will launch a $BFC Fan Token on the Socios.com app.
The new $BFC token...
Inter Milan renews Fratelli Beretta partnership until 2023
Inter Milan has extended its partnership with Fratelli Beretta for a further two seasons, renaming the former official supplier of the club as an...
BMW creates ‘premium experiences’ for NHL fans
BMW has announced two separate agreements to become the official luxury automotive partner of the New York Islanders and an official partner of the...
UEFA Women’s EURO tournament gains Starling Bank sponsorship
UEFA Women’s EURO has announced Starling Bank as the official national banking partner of the tournament which is taking place across England in July...
76ers enhances Betway’s visibility in multi-year partnership
The Philadelphia 76ers has announced a new multi-year partnership with Betway, making the online sports betting company an official partner of the team.
Betway branding...
NHL and NHLPA extend Upper Deck partnership with NFTs
The National Hockey League (NHL), along with the National Hockey League Players’ Association (NHLPA), announced the long-term extensions of both of the organisations’ licenses...
Penguins strengthens Agway exposure in partnership extension
Pittsburgh Penguins has announced an extension of its partnership with Agway Energy Services following the original collaboration in February 2020.
This deal includes in-arena signage,...