Irish FA secures ‘innovative’ five-year broadcasting deal with BBC

The Irish Football Association has secured a deal to broadcast 30 live streamed matches on BBC Sport NI as well as eight live TV...

NBA extends long term partnership with American Express

The National Basketball Association (NBA) has announced an extension of its current partnership with New York-based financial services provider American Express. The agreement will see...

Astropay gains exposure in first-time cricket deal

Astropay has entered the international cricket market after signing an agreement to sponsor Sri Lanka T20 ahead of the T20 World Cup. In collaboration with...

Eleven diversifies Belgium football content with LIVENow deal

LIVENow has agreed a new partnership with Eleven to broadcast live La Liga and Serie A matches in Belgium on a pay-per-view (PPV) basis. Hoping...

Betclic promotes equality in Portuguese basketball sponsorship

Betclic has entered an agreement to provide The Portuguese Women's Basketball League the same sponsorship pay as the men's competition. Over the next three years,...

Eight Serie A clubs partner with eToro

Eight clubs in Italy's Serie A have secured a new partnership with eToro, a social trading and investment platform, for the 2021/22 season. In partnership...

Genius Sports builds upon Entain and BetMGM partnership

Genius Sports has announced an expansion of its existing agreement with Entain and BetMGM in a bid to increase NFL data and fan engagement. The...

Fiorentina partner Olybet in international development boost

ACF Fiorentina has signed an agreement for sports betting platform, Olybet, to gain exposure at the Artemio Franchi Stadium in being named its official...

Castore builds sports links in supplying CSA kit

Cricket South Africa (CSA) has introduced Castore as its official apparel partner for the next three years. The collaboration, running from October 1 2021 to...

Bet365 revealed as official betting partner of Boxxer

Boxxer has announced a partnership with bet365, which has become the official betting partner of the organisation, along with Sky Sports boxing. In an attempt...