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Rugby symbol: Game scene from a Rugby Match (RFL).
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Fan Engagement
Time to read: 5 min
British & Irish Lions enhance digital experience with 2025 kit
November 6, 2024
credit: Shutterstock
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Hospitality
Time to read: 3 min
OnLocation to continues as the NFL’s official hospitality provider
November 6, 2024
Pitch view at Civitas Metropolitano arena - the official playground of FC Atletico.
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Europe
Time to read: 2 min
Atlético Madrid keeps betting links in deal with Asian firm
November 5, 2024
SportsGrid pens deal with leading golf influencer Paige Sprianac
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Golf
Time to read: 2 min
SportsGrid pens deal with leading golf influencer Paige Sprianac
November 4, 2024
Belo Horizonte, MG, Brazil - June 09, 2024. Illustrative editorial. A hand holds the Olympic rings with colors representing the continents, set against the backdrop of an Olympic stadium.
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Latest News
Time to read: 3 min
ANOC partners with Peak Sport to provide Olympic uniforms
November 4, 2024
credit: Shutterstock
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Data
Time to read: 3 min
Ligue 1 to overhaul digital content strategy in partnership with WSC Sports
November 4, 2024
credit: Shutterstock
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Football
Time to read: 3 min
Leeds United and Adidas agree partnership extension following record kit sales
November 4, 2024
FIFA Club World Cup
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Europe
Time to read: 3 min
FIFA nets first commercial partner for stateside Club World Cup
November 1, 2024
credit: Shutterstock
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Latest News
Time to read: 3 min
Morgan Stanley creates new sports investment portfolio
November 1, 2024
Women's golf Using golf clubs To help twist To warm up body before the play game with blurred soft nature background.
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Europe
Time to read: 2 min
KPMG applauds women’s golf resurgence with sponsorship renewal
November 1, 2024
Professional Soccer Football Match Championship on Stadium with Disappointed Coach Training Players. Teams Attacks, Plays in Pass. Major League Cup World Tournament Concept. Back View.
13:41
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Features
Time to read: 5 min
Lost trust? How the Football Manager delay impacts licensing
November 1, 2024
Sutton United players celebrating win in the previous round vs Chertsey.
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Features
Time to read: 7 min
How Sutton Utd will harness FA Cup’s commercial power in Birmingham City clash
October 31, 2024
Barclays Women's Super League (WSL)
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Europe
Time to read: 3 min
FA unveils ‘Reaching Higher’ women’s football strategy
October 31, 2024
KYIV, UKRAINE - MAY 24, 2018: Olympique Lyonnais feminin football players celebrating victory in UEFA Women's Champions League final Wolfsburg-Lyon.
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Europe
Time to read: 3 min
Unstoppable: UEFA's bold investment in women's football
October 30, 2024
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Features & Analysis
Time to read: 4 min
Inter hits club record revenues as AC Milan earns second year of profitability 
October 30, 2024
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Comment
Time to read: 5 min
SPORTEL Monaco: how can sports maximise the rewards of sponsorships?
October 29, 2024
UFC Octagon during Fight Night: Brunson vs. Machida in Brazil.
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Latest News
Time to read: 3 min
UFC launches KICK channel to enhance live viewing experiences
October 29, 2024
Max Verstappen (NED) Redbull Racing RB18 during Formula 1 Italian Grand Prix in Monza ITA, Sept 14 2022.
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Asia
Time to read: 2 min
Formula 1 continues commercial growth with 188BET renewal
October 28, 2024
Barcelona, Spain. 28th Oct, 2023. Jude Bellingham celebrates after scoring a goal during the LaLiga EA Sports match between FC Barcelona and Real Madrid CF at the Estadi Olimpic Lluis Companys.
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Fan Engagement
Time to read: 2 min
La Liga and Sportsbet.io deal offers fans ‘fresh’ ways to engage
October 25, 2024
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Basketball
Time to read: 2 min
bet365 takes local sponsorship approach to US sports
October 25, 2024
credit: Shutterstock
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Football
Time to read: 2 min
Southampton scores fintech partnership with Ebury
October 24, 2024
SILVERSTONE, UNITED KINGDOM - July 09, 2023: Max Verstappen, from The Netherlands competes for Red Bull Racing. Race day for the 2023 Formula 1 British Grand Prix
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Latest News
Time to read: 2 min
Formula 1 builds on Americas momentum with new Amex agreement
October 24, 2024
NHL
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Latest News
Time to read: 3 min
NHL renews long-standing military support partnership
October 24, 2024
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
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Features
Time to read: min
CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
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Features
Time to read: min
Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
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Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026