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London, UK 1st June 2024: Toni Kroos of Real Madrid during the UEFA Champions League 2023-24 Final football match between Borussia Dortmund and Real Madrid at the Wembley Stadium.
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Football
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Toni Kroos’ Icon League optimises sponsorships ahead of final
December 13, 2024
credit: Ringo Chiu/Shutterstock
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Latest News
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NFL and Nike agree new 10-year extension to help grow its global reach
December 13, 2024
Darts star and gaming fanatic Luke Littler partners with Xbox
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Europe
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Darts star and gaming fanatic Luke Littler partners with Xbox
December 12, 2024
credit: Shutterstock
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Latest News
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UFC adds Corpay to growing international sponsorship base
December 11, 2024
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Golf
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Samsung to play integral role in TGL’s goal of ‘redefining golf’
December 10, 2024
Eredivisie
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Europe
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Dutch Eredivisie signs title sponsorship deal with VriendenLoterij
December 10, 2024
Kabaddi World Cup names title sponsor for first edition outside Asia
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Asia
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Kabaddi World Cup names title sponsor for first edition outside Asia
December 9, 2024
credit: Shutterstock
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Data
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Manchester City fans able to design 2026/27 third kit using Puma AI
December 9, 2024
Fitzdares unveils new Chester club and Royal Windsor sponsor expansion
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Europe
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Fitzdares unveils new Chester club and Royal Windsor sponsor expansion
December 6, 2024
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Fan Engagement
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Newcastle Utd and InPost partnership extension focuses on e-commerce
December 5, 2024
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Football
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Nike secures multi-year deal with Uruguayan football team
December 3, 2024
credit: George Monie/Shutterstock
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Football
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West Ham United scores new Ohana Development partnership
December 2, 2024
Female Ice hockey player during a game in an arena.
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Fan Engagement
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PWHL fans gain access to streaming via FanDuel app
November 29, 2024
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Football
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Goalden View: Ranking footballers by fame and not performance
November 29, 2024
King Power Stadium, home stadium of Leicester city football club.
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Europe
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Leicester partner BC.GAME reportedly to lose Curaçao betting licence 
November 29, 2024
Middlesbrough kit.
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Football
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Middlesbrough Foundation celebrated with Kindred’s shirt gesture
November 28, 2024
Legs of male hockey player in sports uniform and skates moving down rink in front of camera against stadium environment while going to shoot puck.
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Fan Engagement
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PokerStars moves to up US visibility with Philadelphia Flyers deal
November 28, 2024
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Football
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Portugal national football team partners with Puma ending Nike deal
November 28, 2024
Crypto.com on sports betting
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Fan Engagement
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Crypto.com sponsors The Showdown in latest sports marketing move
November 28, 2024
Zurich, Switzerland - July 26, 2024: FIFA headquarters in Zurich Switzerland.
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Football
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FIFA extends longstanding partnership to cover Club World Cup
November 27, 2024
English rugby has ‘great deal to be positive about’ despite losses says RFU
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Europe
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English rugby has ‘great deal to be positive about’ despite losses says RFU
November 27, 2024
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Latest News
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Australian Open serves up Haier two-year sponsorship deal
November 26, 2024
New York City FC
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Europe
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New York City FC follows Manchester City with Etihad stadium partnership
November 25, 2024
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
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Features
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CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
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Features
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Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026