Venum to continue as UFC’s official apparel partner until 2029
The UFC has announced that Venum will continue as the company’s exclusive apparel and outfitting partner until 2029.
Venum has been designing UFC fight kits...
NFL UK presence grown via Jets and Bears’ Girls Flag League...
Marking International Women’s Day, the US NFL teams New York Jets and Chicago Bears have extended the reach of the NFL Girls Flag League...
NHL renews fan engagement and marketing deal with Caesars Entertainment
The National Hockey League (NHL) has renewed its partnership with retail and online betting company Caesars Entertainment.
A multi-year extension will see Caesars continue as...
Kitman Labs to provide high-performance data analytics to Gotham FC
Performance intelligence company Kitman Labs has added National Women’s Soccer League (NWSL) team Gotham FC as its latest partner.
The Software-as-a-Service platform will seek to...
West Ham names Kingdom Bank as first regional banking partner
West Ham United has announced a regional partnership with Dominican-based financial service The Kingdom Bank Corporation as its first Regional Banking Partner.
The multi-season partnership...
Roland Garros eTennis tournament returns for seventh year
The French Tennis Federation (FFT) has announced that the Roland Garros eSeries will return for a seventh consecutive year after citing a “growing appetite”...
Anthony Joshua re-signs with Under Armour ahead of Ngannou bout
Ahead of his major heavyweight clash with mixed martial artist Francis Ngannou this Friday (8 March), Anthony Joshua has signed a new long-term deal...
L’Equipe is set for global expansion with IMG partnership
French sports media brand L’Equipe has appointed IMG as its first-ever global licensing representative in a multi-year deal.The IMG partnership aims to expand L'Equipe's...
Rio Ferdinand leads group to launch new multi-million pound football arena
Rio Ferdinand, alongside several former professional football players, is helping to launch a new multi-million pound arena in association with Ballerz.
Launched by Roberto Carlos,...
Report: Ligue 1 hands McDonalds title rights axing UberEats
According to Daniel Riolo, Ligue 1 is set to name McDonalds as the title sponsor of the French top-flight league.
This would signal the end...