Toyota withdraws Tokyo 2020 Olympics TV advertisements in Japan
Automotive manufacturer Toyota has confirmed it will pull all Tokyo 2020 Olympics-related television advertisements during the upcoming Summer Games due to the controversy surrounding...
Burnley unveils ‘multi-million pound’ Spreadex shirt sponsorship
Premier League club Burnley FC has named UK betting firm Spreadex as the team’s new principal front-of-shirt sponsor.As part of the ‘multi-million pound’ tie-up,...
Liga Stavok: Promoting the development of the Russian Premier League
Russian gambling company Liga Stavok’s sponsorship deal with the Russian Premier League (RPL) is much more than a commercial arrangement, with the partnership underlined...
Paris 2024 organisers enlist Decathlon as official partner
French sporting goods retailer Decathlon has signed up as the newest sponsor of the Paris 2024 Olympic Games.The sports shop chain will join the...
Pittsburgh Pirates ink BetMGM marketing collaboration
Major League Baseball (MLB) franchise the Pittsburgh Pirates have joined forces with sports betting and digital gaming operator BetMGM.The terms of the partnership include...
TikTok and Aston Martin elevate Formula One fan engagement
Aston Martin’s Formula One team has partnered with TikTok, in a deal which will see the video-sharing platform become an official creator partner of...
Socios.com secures Argentine Primera División naming rights
The Argentina Football Association (AFA) has renamed the country’s top-flight football league as part of an extended partnership with Chiliz - creators of Fan...
WynnBet makes NFL debut with Detroit Lions sponsorship
WynnBet has further enhanced its sports sponsorship activities, partnering with the Detroit Lions of the National Football League (NFL), in its debut deal with...
FIFA appoints Kay Madati as new Chief Commercial Officer
FIFA has named Kay Madati as the international football governing body’s new Chief Commercial Officer.Madati, who boasts a 20-year background in the international media,...
Millwall extends ‘fruitful relationship’ with MansionBet
EFL Championship club Millwall FC has extended its partnership with online sports betting operator MansionBet, enabling the firm to continue serving as the team’s...