UEFA secures new women’s sponsor with Grifols partnership
Spanish pharmaceutical firm Grifols has partnered with UEFA, becoming the latest sponsor of the continental football governing body’s women’s national team and club tournaments.The...
MLS expansion St Louis City secures second major sponsor
St Louis City, the Major League Soccer (MLS) expansion franchise set to join the league in 2023, has signed its second major sponsorship arrangement...
Burnley refreshes AstroPay sponsorship
Ahead of the 2021/22 Premier League season, Burnley Football Club has revealed that AstroPay will become the team’s official payment solutions partner and sleeve...
Formula One partners with PokerStars in ISG brokered deal
Formula One has announced PokerStars as its new official betting sponsor, following a deal struck between the firm and the racing series' sponsorship and...
CoinDCX nets Ireland cricket team jersey sponsorship
Cryptocurrency exchange CoinDCX has been named as the main team sponsor of the Ireland international cricket team.As part of the partnership, CoinDCX will also...
Lenovo upgrades Inter Milan sponsorship as Socios.com still in the running
Chinese technology company Lenovo has upgraded its sponsorship of Serie A giants Inter Milan.Under the terms of the expanded agreement, Lenovo’s logo will be...
Betway pledges support to MIBR esports CS:GO campaign
Brazilian esports organisation Made in Brazil (MIBR) has launched its ‘Feitos no Brasil’ scouting and player development programme, which aims to strengthen the organisation’s...
Codere upgrades Monterrey Rayados FC sponsorship
Mexican MX League team Monterrey Rayados Football Club has penned a four-year expanded sponsorship deal with Codere.Raising its category to main sponsor and its...
Mastercard and MLB extend link ahead of All-Star Game
Mastercard has pledged its support to Major League Baseball (MLB), extending its sponsorship arrangement - which dates back to 1997 - as the presenting...
Betcris nets Honduras football league title sponsorship
Online gambling operator Betcris has secured the official sponsorship of the Honduras football championship.As part of the three-year commercial arrangement, the league will be...