Delhi Capitals signs primary sponsorship deal with co-owner
Indian Premier League (IPL) Twenty20 cricket team the Delhi Capitals has signed a primary sponsorship agreement with its co-owner JSW Group.Under the terms of...
Kansas City Chiefs lands first naming rights agreement
The Kansas City Chiefs has designated the Government Employee Health Association Inc (GEHA) as its first ever venue naming rights sponsor in a long-term...
Fantastec – Steve Madincea – sports clubs’ social initiatives must not...
Speaking to Insider Sport, Steve Madincea, Founding Director of Fantastec and Fantastec SWAP, discussed his company’s approach to fan engagement, the increase of socially...
Spanish media knocked back in bid to delay advertising Royal Decree
The Spanish media trade union’s injunction has been denied by the Supreme Tribunal, ruling that the country’s Royal Decree of Advertising will not be...
Joan Laporta elected Barcelona President for second spell
Joan Laporta has been elected as the new FC Barcelona President for a second spell, seeing off competition from the likes of Victor Font and...
UFC brokers partnership with crypto-betting site Stake.com
International mixed martial arts (MMA) promotion the Ultimate Fighting Championship (UFC) has announced a partnership with cryptocurrency casino and sportsbook Stake.com.The agreement is focused...
Euroleague enhances marketing strategy in Elevate tie-up
Euroleague Basketball has inked a partnership with US sports consultancy Elevate Sports Ventures to develop a new marketing strategy for the organisation’s Final Four...
Bally’s expands sports sponsorship presence with NBA agreement
The National Basketball Association (NBA) has confirmed the formation of a multi-year strategic partnership with land-based gaming operator Bally’s Corporation.Bally’s will gain access to...
Weetabix builds on UK and Ireland national football team sponsorship
Weetabix has strengthened its support of football in the UK to cover the remaining home nations and the Republic of Ireland, ahead of this...
Connecting Brands: How influencer marketing has helped the sports sector ride...
Now more than ever, sports brands have had to get ‘creative’ amid the pandemic, and many have turned to influencer marketers and brand ambassadors...