Ice hockey sponsors threaten contract cancellation if championship stays in Belarus
Sponsors of the 2021 Ice Hockey World Championship have threatened to pull out of the tournament if it is staged in Belarus and Latvia...
New Jersey Devils forms alliance with betting tech firm PlayUp
National Hockey League (NHL) team the New Jersey Devils has announced a multi-year agreement with betting technology provider PlayUp.This marks the first time the...
Philadelphia 76ers signs partnership with Verizon
Three time National Basketball League (NBA) champions the Philadelphia 76ers have signed a multi-year partnership with Verizon.The agreement will see Verizon become the team’s...
Allied Sports hires Jeff Ehrenkranz to spearhead international expansion
Sports marketing agency Allied Sports has appointed Jeff Ehrenkranz to lead its international growth and expansion.Ehrenkranz leaves Octagon Worldwide for the US-based startup after...
England and GB Hockey seal ‘landmark’ Vitality sponsorship deal
England Hockey and Great Britain Hockey have penned three-year sponsorship deals with medical insurance firm Vitality.Under the terms of the principal partnership, which has...
IMG agency to manage Liga MX global sponsorships
Liga MX has chosen IMG as its first sponsorship agency, in a deal which will see the company act as the Mexican football league’s...
V-Zug takes title sponsorship of World Curling Championships
White goods company V-Zug has signed a deal to sponsor the next three editions of the World Curling Championships outside of Canada.The agreement, negotiated by...
Detroit Red Wings selects PointsBet as gaming partner
The Detroit Red Wings has chosen PointsBet as the new official gaming partner of the National Hockey League (NHL) franchise and its Little Caesars...
Premiership Rugby and Land Rover extend long-term partnership
Premiership Rugby has extended its agreement with official automotive sponsor Land Rover.Under the terms of the arrangement, Land Rover will continue to support rugby...
ECB signs new multi-year partnership with LV=GI
The England and Wales Cricket Board (ECB) has announced a three-year partnership with LV=General Insurance across all international and county-level competitive cricket.Under the terms...