England and GB Hockey seal ‘landmark’ Vitality sponsorship deal
England Hockey and Great Britain Hockey have penned three-year sponsorship deals with medical insurance firm Vitality.Under the terms of the principal partnership, which has...
IMG agency to manage Liga MX global sponsorships
Liga MX has chosen IMG as its first sponsorship agency, in a deal which will see the company act as the Mexican football league’s...
V-Zug takes title sponsorship of World Curling Championships
White goods company V-Zug has signed a deal to sponsor the next three editions of the World Curling Championships outside of Canada.The agreement, negotiated by...
Detroit Red Wings selects PointsBet as gaming partner
The Detroit Red Wings has chosen PointsBet as the new official gaming partner of the National Hockey League (NHL) franchise and its Little Caesars...
Premiership Rugby and Land Rover extend long-term partnership
Premiership Rugby has extended its agreement with official automotive sponsor Land Rover.Under the terms of the arrangement, Land Rover will continue to support rugby...
ECB signs new multi-year partnership with LV=GI
The England and Wales Cricket Board (ECB) has announced a three-year partnership with LV=General Insurance across all international and county-level competitive cricket.Under the terms...
Atletico Mineiro chooses Betano as main shirt sponsor
Sports betting platform Betano has penned its first commercial deal with a sports club, partnering with Brazilian football team Club Atletico Mineiro.Betano made its...
Washington Nationals inks multi-year BetMGM agreement
Major League Baseball (MLB) franchise the Washington Nationals has become the latest team to partner with BetMGM in a multi-year agreement.BetMGM is a joint...
Hyperice makes NFL team sponsorship debut with Kansas City Chiefs
Recovery technology company Hyperice has signed a sponsorship deal with reigning National Football League (NFL) champions the Kansas City Chiefs.The multi-year agreement is an...
DraftKings forms betting partnership with Drone Racing League
US-based sportsbook DraftKings has been signed as the official betting partner of the Drone Racing League (DRL), as aerial motorsports continue to grow in...