Williams Racing steers in Honibe as new official partner
Williams Racing has signed health and wellness brand Honibe as the race team's official partner as the 2021 Formula One (F1) season gets underway.
Through the partnership,...
Formula One teams with Zoom as engagement set for record growth...
Formula One has named Zoom Video Communications as the official unified connection platform of the race series.
As part of the multi-year partnership, Formula One...
Guild Esports finalises EMEA-wide Subway sponsorship
Guild Esports has struck a two-year sponsorship agreement with sandwich franchise Subway, covering 55 markets in Europe, the Middle East and Africa (EMEA).
The British...
European sports sponsorship dips 9% in 2020 as football comes out...
The European sponsorship market has dipped 23% as a result of the coronavirus crisis, according to the 2021 ESA Sponsorship Market Overview.
The report, conducted...
Betway moves into US sports with multi-league NBA and NHL deals
Betway has penned sponsorship agreements with six teams across the National Basketball Association (NBA) and the National Hockey League (NHL).
The online betting and gaming...
Svenska Spel to honour 2022 FIFA World Cup sponsorship
Sweden’s state-owned operator Svenska Spel has opted to stand by its sponsorship of the country’s national football team at next summer’s FIFA World Cup...
MotoGP lands 888 Portuguese Grand Prix title sponsorship
Gaming and entertainment company 888 has secured the title sponsorship for the Portuguese Grand Prix in a deal brokered by Dorna Sports, the commercial...
Sportradar seals CBA League broadcasting and data tie-up
Sportradar has inked a multi-year partnership with the Chinese Basketball Association (CBA), which comes into effect during the current 2020/21 season.
Sportradar will utilise its...
New report calls for sports clubs to end sponsorship with ‘high...
New research has called on sports clubs and leagues to review sponsorship agreements with companies that have a high carbon footprint, including automotive manufacturers,...
Real Madrid to generate €120m in revenue with in-stadium casino plans
Real Madrid’s redevelopment of the Bernabéu stadium will include space for a casino, capable of generating around €120 million in revenue for the Spanish...