DHL to deliver British and Irish Lions’ South African tour
The British and Irish Lions has renewed its sponsorship agreement with DHL Express for the rugby union team’s tour of South Africa.Along with acting...
NFL extends sponsorship deals on both sides of the Atlantic
The National Football League (NFL) has re-signed Old El Paso as its UK sponsor for the second year in a row, whilst also extended...
Burger King becomes ‘Burger Queen’ in unique Stevenage FC women partnership
Fast food chain Burger King has partially rebranded as ‘Burger Queen’ in support for the Stevenage FC women’s team.Last year, the American company signed...
Crystal IS technology strengthens Miami Dolphins’ fight against COVID-19
National Football League (NFL) franchise the Miami Dolphins has installed a new air purification system within its facilities to fight the COVID-19 pandemic.Crystal IS, a US-based company owned by...
Orange introduces 5G network to Tour de France in renewed ASO...
The organiser of the Tour de France, the Amaury Sport Organisation (ASO), has extended its 21-year partnership with telecommunications corporation Orange.The agreement, which was...
DCMS to probe sports relationship and dependency with betting
UK betting and sports stakeholders have been put on notice, as Oliver Dowden, Secretary of State for Digital, Culture, Media and Sport (DCMS) confirmed...
Beyond Sport Global Awards winners dedicate resources to gender equality in...
Beyond Sport Global has announced the winners of its ‘2020 Sport for Gender Equality Collective Impact Award’, selecting four initiatives that will each receive...
Tote Group raises £20m to expand into world of athletics and...
The UK Tote Group has made a commitment to ‘expand into other sports’, such as athletics and football, after raising a reported £20 million...
Sports sponsorship under scrutiny as Gambling Act review gets underway next...
The relationship between sports clubs and betting operators will be placed under the spotlight as part of the wider debate of the 2005 Gambling...
Hyperice enhances USA Cycling and USA Track & Field team performances
USA Cycling and USA Track and Field (USATF) have sealed multi-year partnerships with recovery technology company Hyperice, adding to the California-based manufacturers sports portfolio.Hyperice’s...