New-look Champions League reforms pushed back as ECA hits stumbling block
A decision on the changes to the format of the UEFA Champions League has been delayed until April after clubs hit a stumbling block...
TikTok expands sports sponsorship portfolio with Extreme E deal
Social media platform TikTok has enhanced its portfolio of sports partners, incorporating the all-electric racing series Extreme E.
Through the collaboration, TikTok will promote the...
How can Africa bridge the gap between esports and new technologies?
Africa’s esports market has long been thwarted by the country’s lacking internet connectivity, but with the introduction of 5G on the horizon, that could...
TeamViewer makes first foray into motorsport with Mercedes
Mercedes’ Formula One and Formula E teams have entered into partnerships with software firm TeamViewer.
The company will ensure the Mercedes race teams are more...
NFL gives 17-game regular season revamp the green light
The National Football League (NFL) has formally ratified plans for the expansion of the regular season to 17 games from the 2021 campaign following...
SBC Digital – Africa: Authenticity and localisation key to unlocking sponsorship...
‘Authenticity’ was the buzzword on yesterday’s ‘Creating a connection’ panel - sponsored by Betgames.tv - at the SBC Digital - Africa event, as industry...
The Space Between in the driving seat for McLaren financial partnership
Sports and entertainment marketing agency The Space Between will activate the commercial partnership between McLaren Racing and digital bank QNTMPAY.
The Space Between Co-Founder Adam...
PSG hails Betway renewal as ‘most significant date’ in club’s esports...
International online sportsbook Betway has renewed its collaboration with French football giants Paris Saint-Germain’s (PSG) esports team, PSG.LGD.
The partners first began working together in...
WWE inks ‘historic’ DraftKings gaming collaboration
WWE has designated daily fantasy sports operator DraftKings as the integrated media and entertainment firm’s new official gaming partner.
The agreement, which is subject to...
Endeavor reportedly looking to clinch full UFC ownership
Entertainment conglomerate Endeavor is reportedly looking to expand its shares in the Ultimate Fighting Championship (UFC) to secure full ownership of the leading MMA...