Grand National Festival extends relationship with Betway

Ahead of this weekend's event, Betway has announced it will continue as the ‘official betting partner’ of the ‘Randox Health Grand National Festival’ for a further five...

Luna Bar backs USWNT with significant pay gap contribution

Building on its strong relationship with the US women’s national soccer team (USWNT), nutritional foods manufacturer, Luna has issued a $718,750 donation to the...

ECB looks to engage new audience with esports

The England and Wales Cricket Board (ECB) is eyeing a move into esports, working alongside sponsorship management company, Strive to understand the ECB’s potential...

The UFC deepens fan engagement with Toutiao

The UFC has partnered with Toutiao, Chinese content discovery platform, aiming to enhance fan engagement in the country with a new touchpoint to access...

Boots backs women’s football with landmark deals

Boots UK has thrown its support behind women's football, announcing a three-year partnership with the home nations. The link up with the UK’s largest pharmacy-led health...

STS, CEO – Mateusz Juroszek: Expanding sponsorship activities with KSW

Polish sports betting operator STS recently strengthened its partnership with Poland’s leading MMA organisation, KSW. InsiderSport spoke to the operator’s CEO, Mateusz Juroszek about...

FC Bayern Munich deepens Asian footprint with CIB partnership

FC Bayern Munich has continued its commitment to expanding its Asian presence, announcing a new partnership with the Industrial Bank of China (CIB).  As part of...

How Manchester City swiped right into a new market

In April 2018, Manchester City and Tinder announced what could be considered an groundbreaking partnership in the Premier League marketing sector. As the online world...

Sunderland strengthens sponsorship portfolio with Eleven Sports Media

Sunderland AFC has united with Eleven Sports Media, to become the club’s first-ever back-of-shorts sponsor. Specialists in sports partnership programmes, Eleven Sports Media’s branding featured...

Everton extends longstanding Umbro partnership

Everton Football Club has announced an extension of its multi-year technical partnership with Umbro. The extension strengthens the relationship between the Merseyside club and...