Chelsea becomes 5G-enabled in new shirt sponsorship with Three
Chelsea FC has announced a new three year shirt sponsorship with mobile network Three, which allows Stamford Bridge to become 5G-enabled.The British Telecommunications firm’s...
NBC deepens Tokyo 2020 mobile engagement with Snapchat extension
The NBC has affirmed its focus on mobile engagement at the Tokyo 2020 Olympic Games, announcing an extension to its partnership with Snapchat.The collaboration will...
Esports organisation NAVI lands 1xBet deal
Ukrainian esports team Natus Vincere (NAVI) has signed a one year title partnership deal with International betting and gaming operator 1xBet.Having started out in...
The NBA links with Louis Vuitton for stylish collaboration
The National Basketball Association (NBA) has enhanced its swagger ahead of this year’s postseason, announcing a new partnership with Louis Vuitton.The French fashion brand...
NBA’s fantasy content to stay with SportsGrid
The National Basketball Association (NBA) has extended its deal with SportsGrid to provide NBA fantasy content across NBA.com, SportsGrid Network and the SportsGrid syndication...
Six Nations ‘delighted’ with latest multi-year sponsorship
The Guinness Six Nations has announced a multi-year partnership with Dove Men+Care, further building on the company’s rugby union sponsorship portfolio.The deal will see...
West Ham strikes Zoho software partnership
West Ham United has announced Zoho as its latest official global partner, providing software and business enterprise solutions.As part of the newly formed collaboration,...
Miami Marlins strikes ten-year partnership with Fanatics
MLB’s Miami Marlins have signed a ten-year contract with the retail giants Fanatics in order to align online, mobile and in-store transactions.The deal extends...
PSG scores extended Unibet sponsorship
Paris Saint-Germain has confirmed an extension of its current sponsorship agreement with Unibet until the 2023 season.The original partnership, announced in June 2018, was...
Dallas Mavericks banks on multi-year sponsorship deal with Chime
Dallas Mavericks has unveiled a new partnership with one of the US’ fastest-growing online banking platforms, Chime.The deal will include a patch on all...