Los Angeles NFL stadium signs Pechanga Casino Resort sponsorship
Pechanga Casino Resort has confirmed the significant expansion of its sports sponsorship portfolio, becoming a founding partner of the in development 70,000 seat, 298-acre SoFi Stadium and Hollywood...
SBC announces strategic 2020 partnership deal with GLMS
SBC has taken a major step forward in its plans to expand into new markets following the signing of a strategic partnership agreement with...
UFC deepens engagement with Snapchat collaboration
The Ultimate Fighting Championship (UFC) has announced a new partnership with social media giant Snapchat which aims to elevate the competition’s engagement amongst a...
StubHub deal set to boot London Irish engagement
London Irish Rugby Club has announced the signing of a five year agreement which will see StubHub UK become the club’s official ticketing partner.The...
Mikel López de Torre: Promoting integrity through sponsorship
Chairman of Jdigital, Mikel López de Torre has emphasised the importance of brand association and discussed how sponsoring a major sports league can allow operators...
LeBron James unites with Calm to promote mental fitness
LeBron James has announced a new partnership with mobile app Calm, as the collaboration seeks to emphasise the value of mental fitness.The debut year of...
MLB pens extended Sony gaming deal
Major League Baseball (MLB) has extended its partnership with Sony Interactive Entertainment (SIE) and videogame developer San Diego Studio in a multi-year gaming deal.The...
SPFL deepens engagement with IMG Arena
IMG Arena has announced the signing of a long-term rights agreement with the Scottish Professional Football League (SPFL).Beginning at the start of the 2020/21...
FDJ becomes official partner of Paris 2024
French national lottery operator FDJ has announced it has become an official partner of the Paris 2024 Olympic and Paralympic Games thus continuing its...
McLaren strengthens cycling footprint with latest racing investment
The WorldTour cycling team has been rebranded to Team Bahrain-McLaren following the announcement of a partnership between the cycling outfit and automobile giant McLaren.As...