Parma extends Cetilar partnership for 2020/21 campaign

Parma Calcio 1913 has expanded and extended its partnership with PharmaNutra brand Cetilar, which will see the Serie A side continue to present the firm...

Chelsea and Cadbury look to boost small businesses with new partnership 

Chelsea FC has signed a global partnership with Mondelēz International brand Cadbury which sees the confectionery company become the club’s official chocolate partner. The partnership...

The esports report: Bilibili scores Riot Games deal as DouYu acquires...

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports. This week’s edition takes a look at...

Bwin strikes Belgium Pro League and Eleven partnership

Ahead of the new Belgium Pro League season commencing this weekend, bwin has been announced as the competition's new betting partner in a three-year...

PGA Tour announces BetMGM content and marketing deal

The PGA Tour has added to its growing list of partners by naming BetMGM as an official betting operator of the competition. As part of...

Greek Super League rebrands following Interwetten partnership

The Greek Super League has signed a new partnership with Interwetten which sees the DACH bookmaker being named as the main sponsor and naming...

Nottingham Forest seals UK Meds extension

Nottingham Forest has renewed its back of shirt and training wear partnership with online pharmacy UK Meds ahead of its 2020-21 campaign. According to the...

NFL continues to boost sponsorship portfolio with Invisalign partnership

The NFL has added yet another name to its list of sponsors ahead of the 2020-21 season with Invisalign being named as the official...

Heineken 0.0% replaces Amstel as Europa League partner

Heineken 0.0% has replaced Amstel as the UEFA Europa League’s official beer sponsor for the remainder of the 2019/20 season after signing ‘the largest...

AC Milan announces ‘symbolic’ EA partnership

AC Milan has struck a multi-year partnership with Electronic Arts (EA) which sees the Rossoneri become exclusive to EA Sports’ FIFA franchise. As part of...