Brazil Betting Bill paving way for sports sponsorship activations
Federal regulation on Brazilian sports betting is on the horizon, potentially launching one of the world’s biggest gambling markets and, with that, huge opportunities...
Equal pay bonuses part of Danish FA & Hummel extension
The Danish Football Association, known as the Dansk Boldspil-Union (DBU), has agreed to extend its long tenured kit sponsorship with Hummel.
As part of the...
Esports Insider joins forces with SMH Sports to strengthen the global...
SBC News branch Esports Insider has teamed up with SMH Global to strengthen the esports scene across Eastern Europe, Central Asia and the Middle...
Behind The Badge – Toronto Arrows: the ‘startup mentality’ of growing...
Despite its origins tracing back to the 1860s, modern day rugby in Canada could often be described as a niche sport to many.
With the...
PSV Eindhoven looks to enhance cash flow management with new Ebury...
Dutch football club PSV Eindhoven has turned to Ebury's services to increase its resource management capabilities.
The fintech offers financial solutions to help SMEs with...
The FA announces Adobe as the Women’s FA Cup lead sponsor
England’s Football Association (FA) has found a new lead sponsor for the Women’s FA Cup in the form of Adobe.
The partnership will run for...
VISA maintains football investment with AFC partnership
The Asian Football Confederation (AFC) has signed a partnership with VISA, further strengthening the payments provider’s connection to sports in West Asia.
Under the terms...
BYB strikes U.S. Integrity deal to ensure safe bets on bare...
U.S. Integrity (USI) has announced a new partnership with BYB Extreme Fighting Series in a deal that would see enhanced gaming protection being introduced...
WST selects MrQ as title sponsor of UK Championship
Online casino operator MrQ has been revealed to be the title sponsor of the snooker UK Championship, confirmed by the World Snooker Tour (WST).
Now...
YMCA hatches new jersey patch deal with the Atlanta Hawks
Youth development initiative YMCA of Metro Atlanta has announced a new multi-year partnership with NBA team the Atlanta Hawks.The deal will see YMCA’s ‘Y’...