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Brazil Betting Bill paving way for sports sponsorship activations
BREAKING
Europe
Time to read: 2 min
Betano sports sponsorship crusade countries with Brasileiro Série A deal
April 9, 2024
credit: TNS
33:29
BREAKING
Fan Engagement
Time to read: 2 min
TNS signs Beer Trading & Kompass Wines as latest sponsor
April 9, 2024
Man City, EFL, Rangers and Celtic work with Kellogg’s in youth football plans
BREAKING
Europe
Time to read: 3 min
Man City, EFL, Rangers and Celtic work with Kellogg’s in youth football plans
April 9, 2024
credit: TeamViewer
BREAKING
Fan Engagement
Time to read: 2 min
Manchester United & Mercedes-AMG to support TeamViewer’s SheSportTech pathway
April 8, 2024
Buenos Aires, Argentina - 18 of August of 2023 - Edinson Cavani celebrates his first goal for Boca Juniors against Platense in the Argentine League Cup, in La Bombonera stadium.
BREAKING
Football
Time to read: 2 min
Boca Juniors to mark 119th anniversary with Betsson branded kits
April 5, 2024
credit: AC Milan
BREAKING
Fan Engagement
Time to read: 2 min
AC Milan & Off-White limited edition t-shirt to spread awareness on at-risk Kenyan children
April 5, 2024
Saudi takes next sporting steps in hosting WTA Finals
BREAKING
Asia
Time to read: 4 min
Saudi takes next sporting steps in hosting WTA Finals
April 5, 2024
Barclays Women's Super League (WSL)
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Comment
Time to read: 4 min
Report: WSL nets media and sponsorship renewals to drive further growth
April 5, 2024
credit: Shutterstock
BREAKING
Fan Engagement
Time to read: 2 min
Michael ‘Venom’ Page & Bets.io enter ‘redefining’ partnership
April 5, 2024
Feyenoord badge
BREAKING
Europe
Time to read: 3 min
Feyenoord unveils Rotterdam connection with new main sponsor
April 4, 2024
credit: Shutterstock
21:23
BREAKING
Football
Time to read: 2 min
Fluminense inks new €7.7m shirt sponsorship deal with Superbet
April 3, 2024
Rush Street’s BetRivers hits the track with NASCAR deal
BREAKING
Horse Racing
Time to read: 2 min
Rush Street’s BetRivers hits the track with NASCAR deal
April 3, 2024
credit: Shutterstock
BREAKING
Features & Analysis
Time to read: 5 min
Brighton attributes record profits to best-ever Premier League season
April 3, 2024
Gareth Bale joins SBOTOP sports sponsorship roster
BREAKING
Europe
Time to read: 2 min
Gareth Bale joins SBOTOP sports ambassador roster
April 3, 2024
credit: Shutterstock
BREAKING
Fan Engagement
Time to read: 2 min
Tennessee Titans to take fan experience to new heights with Fanatics
April 2, 2024
BREAKING
Europe
Time to read: 2 min
Barclays adds to women’s sports portfolio with New York Liberty
April 2, 2024
BREAKING
Features
Time to read: 3 min
Everton reports losses amid second breach of financial rules
April 2, 2024
credit Shutterstock
BREAKING
Football
Time to read: 2 min
Bay FC enlists Visa as a Founding Partner of NWSL’s newest club
April 2, 2024
Bikes racing on a track.
BREAKING
Horse Racing
Time to read: 3 min
Liberty Media to rev up MotoGP in Dorna Sports acquisition
April 2, 2024
West Ham crest on a kit.
BREAKING
Football
Time to read: 3 min
West Ham supports local businesses with Intuit QuickBooks deal
March 28, 2024
21:23
BREAKING
Behind the Badge
Time to read: 2 min
Behind The Badge: Coritiba FC - How a new Brazilian league could be a commercial breakthrough 
March 28, 2024
Stake’s UFC links strengthened further with Alex Pereira
BREAKING
Latest News
Time to read: 2 min
Stake’s UFC links strengthened further with Alex Pereira
March 28, 2024
BREAKING
Europe
Time to read: 2 min
Spotlight signs Racing Post golf show sponsorship with AK Bets
March 27, 2024
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
BREAKING
Features
Time to read: min
CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
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Features
Time to read: min
Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
BREAKING
Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026