AFA focuses to increase fan engagement across India through Xiaomi deal
Xiaomi India has secured a sponsorship agreement with the Argentinian Football Association (AFA) as the latter aims to build its following in India.
The AFA...
WTT signs first-ever table tennis crypto sponsorship with Floki
World Table Tennis (WTT) has signed crypto firm Floki as the sponsor of this year’s ITTF World Table Tennis Championships Finals.
This is the first...
FIFA lauds Unilever as ‘ideal sponsor’ for Women’s World Cup
FIFA has named Unilever’s personal care brands as official sponsors of the FIFA Women’s World Cup Australia & New Zealand 2023.
The deal, which includes...
Manchester City renews NEXEN TIRE sponsorship deal
Manchester City has agreed to extend its long term partnership with Korean tyre manufacturer NEXEN TIRE.
Since the launch of the collaboration in 2015, Manchester...
Cofidis remains principal sponsor of Spain’s La Vuelta cycling tour
Mobile banking platform Cofidis has signed a two-year contract extension to remain a sponsor of the Spanish cycling event La Vuelta, becoming one of...
Pirelli becomes official tyre sponsor of the Goodwood Festival
Pirelli has become the exclusive tyre partner of the Goodwood motorsport festival.
The multi-year deal will see the Italian tyre manufacturing giant launching multiple initiatives...
PUMA signs multi-year F1 apparel deal
Formula 1 has signed a new multi-year deal with sports lifestyle brand PUMA that will see the production and distribution of F1-branded merchandise at...
MLS gives all footballers the ‘ability to reach full potential’ with...
MLS has linked with ai.io in a partnership that helps provide all footballers an opportunity to be scouted by MLS without having to travel.
The...
QuinnBet enhances UK presence with Peterborough link
QuinnBet has confirmed an official advertising partnership with Peterborough United, as the club is vying for a League One play-off spot.
As a result of...
Betfred adds ‘historic’ St Leger Festival to sponsorship portfolio
Doncaster Racecourse, Arena Racing Company (ARC) and Betfred have formed a multi-year partnership covering the St Leger Festival.
The event, which includes the ‘world’s oldest...