Flutter partners with women’s netball team in latest Leeds move
Flutter Entertainment’s Sky Bet has partnered with Leeds Rhinos Women’s Netball in an expansion of its engagement with women’s sport.Announcing the partnership on LinkedIn,...
Chelsea Women welcomes further investment after restructure
Chelsea Women has unveiled a long-term strategic plan to accelerate growth, following the appointment of Sonia Bompastor as its Head Coach.At the heart of...
DFB intensifies responsible betting efforts via Tipico deal
The German Football Association (DFB) has named German sportsbook Tipico as the official partner of the DFB Pokal, Germany’s annual football cup competition.As part...
Leeds United push for promotion with Red Bull minority stake
Leeds United FC has announced Red Bull as its front-of-shirt sponsor in a deal that also includes the company acquiring a minority stake in...
Canadian Gaming Summit: Unlocking the Door to Marketing Success
The ongoing growth and innovation of digital platforms have significantly increased players' gaming options, while simultaneously intensifying the challenge for brands to differentiate themselves...
Vinicius Junior named Gatorade ambassador ahead of Champions League final
Real Madrid and Brazil star Vinicius Junior will become the latest ambassador for sports hydration brand Gatorade ahead of this week’s UEFA Champions League...
Hisense gains commercial rights as VAR screen solutions provider for EURO...
With kick-off about to commence for this summer’s EURO 2024, UEFA has announced Hisense as the official screen provider for VAR during the tournament. Hisense...
AXA joins Women’s Euro 2025 global partner roster
Insurance company AXA has stepped up its marketing efforts in football through an agreement with the UEFA Women’s Euro 2025.The firm has become the...
Report: Chelsea to commit with Infinite Athlete as shirt sponsor
After its initial first-year partnership, Infinite Athlete is reportedly set to continue as the primary sponsor of Chelsea FC for the 2024/25 season. The Premier...
Girona announces Etihad Airways as main sponsor next season
Etihad Airways will become the official main sponsor of La Liga club Girona FC in a newly agreed deal that will span across the...