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Partners
Time to read: 2 min
Aston Martin F1 becomes latest sports team to sign crypto partnership
March 5, 2021
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Partners
Time to read: 2 min
LVBet nets partnership with Douglas Costa
March 4, 2021
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Partners
Time to read: 2 min
UFC forms ‘groundbreaking’ DraftKings fantasy sports partnership
March 4, 2021
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Partners
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Pirelli to conclude long-standing Inter Milan collaboration
March 4, 2021
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Sponsorship
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Betfred enhances US presence with Colorado Rockies tie-up
March 3, 2021
BREAKING
Sponsorship
Time to read: 4 min
SBC Digital Latinoamérica: Grassroots can be a beneficiary of sports betting sponsorships
March 3, 2021
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Sponsorship
Time to read: 2 min
DoorDash expands sponsorship presence with Nascar deal
March 3, 2021
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Partners
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Joe Cole aligns with Nova88 in brand ambassador deal
March 3, 2021
credit: Shutterstock
BREAKING
Partners
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New Balance agrees Ligue 1 Lille kit extension
March 3, 2021
BREAKING
Partners
Time to read: 2 min
PSG aligns with Fonbet for sports betting collaboration
March 2, 2021
BREAKING
Sponsorship
Time to read: 3 min
NBA renews long-term partnership with PepsiCo
March 2, 2021
BREAKING
Partners
Time to read: 2 min
Borussia Dortmund announces BetMGM marketing collaboration
March 2, 2021
BREAKING
Sponsorship
Time to read: 2 min
RLWC2021 appoints The Value Xchange to boost sponsorship portfolio
March 1, 2021
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Partners
Time to read: 2 min
Vegas Golden Knights ends controversial UpickTrade partnership
March 1, 2021
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Data
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Stats Perform teams up with FFR and ENSAI for Data Challenge
March 1, 2021
BREAKING
Partners
Time to read: 3 min
Formula One targets African expansion whilst teams announce new sponsors
February 26, 2021
BREAKING
Sponsorship
Time to read: 2 min
West Ham United adds Trustly to sponsorship portfolio
February 26, 2021
BREAKING
Partners
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Genius expands client base with Lega Volley sign-up
February 26, 2021
BREAKING
Partners
Time to read: 2 min
Rugby World Cup teams up with Mastercard for 2023 tournament
February 26, 2021
BREAKING
Partners
Time to read: 2 min
Swedish operator backs Tokyo 2020 athletes in new campaign
February 26, 2021
BREAKING
Europe
Time to read: 3 min
Tottenham Hotspur sparks new partnership with VivoPower
February 25, 2021
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Latest News
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DFL explores Bundesliga private equity investment
February 25, 2021
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Partners
Time to read: 2 min
Sportradar ties down NBL1 data and audio-visual rights
February 25, 2021
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
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Features
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
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Manchester City found guilty of almost all 155 charges
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Manchester City found guilty of almost 115 Premier League financial breaches
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