EuroLeague expands UK viewership in FreeSports deal
EuroLeague Basketball has announced a partnership that sees FreeSports as its official broadcasting channel for fans in the UK for 2021-22 Turkish Airlines EuroLeague...
FonBet ‘cooperates with KHL’ in new sponsorship approach
As the Kontinental Hockey League (KHL) continues, Fonbet has restructured its approach to ‘cooperate with the league’, by placing a greater focus on supporting...
Juventus announces Bitget as club’s first sleeve partner
Juventus FC has signed an agreement which titles Bitget as its official sleeve partner - the first in the history of the club.
As of...
Caesars becomes first ever jersey patch partner of Washington Capitals
Washington Capitals has named Caesars entertainment as its first ever official jersey patch partner, in a deal that places the firm’s sportsbook logo on...
Man City reveals training kit partner ahead of global event
Expo 2020 Dubai has entered an agreement with Manchester City FC to become the club’s official training kit partner for the 2021-22 season, leading...
Fonbet partners with Salavat Yulaev in ‘largest advertising contract’
Fonbet has linked with Russian ice hockey team Salavat Yulaev, as the betting company gains brand exposure through the team’s 'largest advertising contract’.
Over the...
Timberwolves name Aura official digital security partner
Minnesota Timberwolves has announced a new partnership which names Aura the official digital security provider of the NBA side.
The collaboration, sourced and negotiated by...
Southampton FC nets training kit parter in learncrypto.com
Southampton Football Club has announced learncrypto.com, a crypto education platform, as its official training kit partner.
Learncrypto.com will become the Premier League side’s training kit...
Mayweather Jr strengthens betting links with Oddschecker
Floyd Mayweather Jr has partnered with UK-based sports betting odds comparison site Oddschecker, strengthening his links with the sports betting space.
The partnership will see...
Blackhawks aid Belle Tire in Chicago market expansion
The Chicago Blackhawks announced that Belle Tire will serve as the team's helmet partner, as the collaboration aids the tire company’s expansion into the...