UEFA Euro 2020 announces TikTok as Global Sponsor
Mobile video app and social media platform TikTok has been named the Global Sponsor of the upcoming UEFA Euro 2020 tournament.Through the partnership, the...
LaLigaTV makes Amazon debut through Prime Video Channels service
Amazon Prime has agreed a deal with LaLigaTV in the UK to show all remaining games from the top tier 2020/21 season through a...
Genius Sports renews long-running NBL data distribution deal
Genius Sports Group has extended its data technology collaboration with the Australian Hungry Jack’s National Basketball League (NBL).Under the terms of the renewal, live...
MansionBet enters greyhound sponsorship with ARC deal
A new agreement signed between the Arena Racing Company (ARC) and MansionBet will see the online sportsbook become a leading sponsor of greyhound racing.The...
ECB connects grassroots cricket communities through Microsoft partnership
The England and Wales Cricket Board (ECB) has formed a partnership with Microsoft to utilise the firm’s technology to drive innovation with the sport.The...
Sportradar elevates Forza Football content and advertising offering
Sportradar has partnered with technology firm Forza Football to manage the advertising inventory within its live score app.The data provider will connect its global...
STATSCORE nets data deals with Poland’s Ekstraliga and 2. Liga
The Polish Football Association (PZPN) has chosen STATSCORE as the official data provider of the country’s top-flight Women’s Ekstraliga and men’s third division 2....
IPL title sponsor Vivo looking to transfer contract amid political tensions
The title sponsor of the Indian Premier League (IPL), Vivo, is looking to prematurely end its contract with the T20 cricket tournament, according to...
Atlético Madrid and AS Roma enhance Asian market status via AYX...
LaLiga’s Atlético Madrid and Serie A’s AS Roma’s presence in the Asian sports market has been enhanced via an agreement with betting operator AYX.The...
Real Betis grows JBO sports betting partnership
La Liga club Real Betis Balompié has extended its partnership with Just Bet Online (JBO) as part of the Asian sportsbook operator’s wider branding...