IMG’s Sport 24 to broadcast two ‘record-breaking’ rugby World Cups

World Rugby has announced a partnership with Sport 24 - a channel of IMG - which will broadcast the next two Rugby World Cups.   The...

Qatar Sports Investments to accelerate SC Braga growth in 21.67% share

Qatar Sports Investments has announced that it is acquiring a share in Portugese football club, SC Braga. The Paris Saint-Germain (PSG)-ownership group will gain 21.67%...

Hockey’s Gretzky and McDavid appear in BetMGM TV campaign

BetMGM has brought together hockey icons, Wayne Gretzky and Connor McDavid, in debuting its newest commercial campaign. The TV spot will appear across broadcast, outdoor...

Engelbert Strauss expands UEFA presence with EURO 2024

Engelbert Strauss has expanded on its partnerships with the UEFA Europa League and UEFA Europa Conference League to now include the next UEFA EURO...

Nike latest to drop Hockey Canada sponsorship

Hockey Canada’s partnership with Nike has been suspended as the sportswear brand condemns the group’s handling of sexual assault allegations, Reuters reported. A group sexual...

NHL gaming engagement continues as BetMGM launches branded casino range

Betting and gaming app BetMGM has released a range of casino games themed around the NHL, as the league’s interactions with gambling continue.  The product...

Man City signs Sportium as third betting partner of 2022

Manchester City has signed an agreement with Sportium, naming the company its official betting partner for the Latin America region. Terms of the agreement include...

00Nation esports group enlists Parimatch to support LatAm vision

Parimatch has signed its latest agreement with a company in the esports space, partnering with the 00Nation organisation in a Latin America-focused deal. The partners...

Harry Skelton supports BetBudget in ambassador deal

KYC company Department of Trust (DoTrust) has partnered with champion jockey Harry Skelton, specifically centred around its BetBudget app. Skelton, a National Hunt racing jockey...

Crypto-sporting engagement continues as OKX links with Winter Olympian

Scotty James, an Australian Olympics-level snowboarder, has become the latest athlete to partner with a crypto firm, signing a deal with OKX. The sportsman -...