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Football
Time to read: 2 min
Huddersfield Town forms three-year renewal of SportsBroker deal
July 1, 2022
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Football
Time to read: 2 min
CONMEBOL and Betsson boost women’s football in sportsbook partnership
July 1, 2022
credit: Shutterstock
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Football
Time to read: 2 min
Southampton FC marks ‘brave new direction’ in NFT kit collection
July 1, 2022
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Europe
Time to read: 2 min
PSG extends Qatar Airways partnership to front on shirts
June 30, 2022
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Europe
Time to read: 3 min
Kylian Mbappé to make “global impact” as new Sorare ambassador
June 30, 2022
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Europe
Time to read: 2 min
Sunderland AFC partners Spreadex following Championship promotion
June 29, 2022
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Europe
Time to read: 2 min
PIF’s noon.com becomes official sleeve sponsor of Newcastle United
June 29, 2022
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Europe
Time to read: 3 min
KPMG holds Women’s Irish Open title sponsorship in its ‘historic return’
June 28, 2022
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Europe
Time to read: 2 min
Genius Sports provides ‘unparalleled’ integrity intelligence to sports organisations
June 28, 2022
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Latest News
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Rugby World Cup snaps up Canon as worldwide partner
June 28, 2022
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Football
Time to read: 2 min
Ronaldo Nazário becomes brand ambassador for Betfair
June 27, 2022
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Latest News
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Wimbledon and Robinsons part ways after 86 years
June 24, 2022
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Basketball
Time to read: 2 min
NBA’s Zebra Valley partnership ‘brings football and basketball fans closer’
June 24, 2022
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Latest News
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NHL distributes category-first NFTs with Sweet
June 24, 2022
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Europe
Time to read: 1 min
Ronaldo and Binance provide fans a 'compelling entry point’ to NFTs
June 24, 2022
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Football
Time to read: 2 min
Rangers grows Socomec’s UK presence in shirt sponsorship
June 23, 2022
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Europe
Time to read: 3 min
Harry Kane extends Leyton Orient deal to promote mental health charity
June 23, 2022
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Latest News
Time to read: 2 min
FINA creates ‘valuable experiences for the aquatic community’ with Corpay
June 23, 2022
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Football
Time to read: 2 min
Crystal Palace signs technical kit partner Macron as Puma departs
June 22, 2022
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Horse Racing
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Jermaine Jenas becomes face of GBR’s Everyone’s Turf campaign
June 22, 2022
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Horse Racing
Time to read: 2 min
Goldman Sachs provides ‘invaluable boost’ to McLaren sustainability plans
June 22, 2022
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Golf
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PGA Tour gains first betting partner outside of the US with bet365
June 22, 2022
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Football
Time to read: 2 min
AFC Ajax and Unibet ‘give back to sports and society’
June 21, 2022
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
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Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026