The PGA Tour, DP World Tour and The R&A – organisers of The Open Championship – have announced a content partnership with video-based social media platform TikTok.
Set to bring ‘inspiring golf content’ to TikTok users, the partnership aims to help grow the game and bring it to new and diverse audiences.
Fans can also expect content which features some of golf’s biggest stars, including behind-the-scenes clips and tips from players.
Ed Jones, Marketing and Communications Director (EMEA) at the PGA Tour, said: “We’re excited to launch #golf with TikTok alongside the DP World Tour and The Open ahead of what promises to be a memorable fortnight in golf.
“We want to see as many people as possible sharing their passion for the game and how they are getting involved, whether at home, at the driving range or out on the course. The campaign represents a fun and accessible platform to engage our fans, old and new.”
Furthermore, the pair have organised a bespoke Hashtag Challenge from 6-15 July, which invites them to ‘show how they are embracing golf’ this summer.
“This partnership will give golf fans unique access to the game’s most iconic players and tournaments, while enabling the PGA Tour, DP World Tour and Open Championships to grow and reach new audiences,” Sanjit Sarkar, Strategic Partner Manager at TikTok.
“It’s amazing to see how golf is taking off on TikTok and we want to keep bringing our community the best content from the sport they love. We can’t wait to see the creative ways people get involved in an exciting summer of golf.”
Golf-related content is also seeing a surge in popularity on the platform, with the #Golf cumalting 27 billion views to-date, as TikTok aims to show sport across all levels.
TikTok also holds title sponsorship of the Women’s Six Nations rugby competition, as well as sponsorship of last year’s UEFA 2020 European Championships and this year’s ongoing Women’s EURO 2022.