Warriors offer in-arena food and drink orders with DoorDash

The Golden State Warriors and DoorDash have revealed a partnership to allow fans attending games and events at the Chase Center to order in-arena...

Six Nations and Sage offer greater insights from the on-field action

Six Nations Rugby has announced a partnership with software company Sage to bring fans  greater insights into the game. Spanning the Autumn Nations Series, Guinness...

Genius Sports forms A-Leagues data deal at ‘critical stage’ of Australian...

The Isuzu UTE A-League Men (ALM) and Liberty A-League Women (ALW) have named Genius Sports the official data partner for their 2022-23 season. The exclusive...

ARC partners BetUK to support Sprint, Middle Distance and Marathon races

Arena Racing Company (ARC) has announced a sponsorship with BetUK for its four ARC Racecourses. For the owner of four of the six all-weather horse...

Meta debuts first Premier League sports apparel for avatars with LFC

Liverpool FC (LFC) has formed an agreement with Meta which allows fans to customise their own digital avatars in official club colours. As LFC becomes...

NBA reveals first branded store in Africa

NBA Africa has announced the opening of the first physical NBA Store in Africa, in collaboration with Shesha. The retailer of exclusive and limited-edition footwear,...

Barça to wear Drake logo as ‘music and football comes together’

FC Barcelona has announced that the logo of Drake will appear on the front of the kit in the upcoming match against Real Madrid. As...

DFB clutches Continental Tires for performance partnership

The German Football Association (DFB) has announced a partnership with Continental Tires, starting from January 2023. The Hanover-based automotive parts company will be the official...

ICC pursues the sport’s sustainability journey with Aramco

The International Cricket Council (ICC) has announced a deal with integrated energy and chemicals company, Aramco. The firm will sponsor all major men’s and women’s...

S.S. Lazio enhances Planetwin365 partnership for 2022/23 season

The Lazio women’s football team has signed an expanded sponsorship agreement with Planetwin365 for the 2022/2023 season.  The SKS365-owned brand will have its brand inserted...